Archives for December 2013

Making Messages Count

Author Ann Wylie (excerpts from an article first published in Public Relations TACTICS, October 2013) Here are some numbers to consider when writing copy for Web pages, blog posts and status updates on social media. 50 percent: That’s how much shorter your Web copy should be than your print copy, according to a 1997 study… [Read More]

On-Board Interview with Debbie Ross, Business Development Representative, Lynnhaven Mall

On-Board Interview with Debbie Ross, Business Development Representative, Lynnhaven Mall How did you first become involved in Retail Alliance? Back in the 90’s I was the General Manager of Greenbrier Mall. The mall was a member of Retail Alliance and I worked with the organization to introduce them to some of my retailers. That’s when… [Read More]

Holiday 2013: How to translate fewer days into more revenue

Author: Retail expert Shelley E. Kohan Based on this year’s unique holiday calendar, brick-and-mortar retailers will need to focus on how to translate fewer days into more revenue, and it won’t be easy. Let’s first take a quick look at the calendar: 1.   Only 26 shopping days between Thanksgiving and Christmas What does this mean?… [Read More]

Upcoming Holiday Open House and Silent Auction

Retail Alliance’s Holiday Open House will be held in the evening on December 12, 2013. There will be food, fun and networking for our members to enjoy. In addition, we will be holding a silent auction with all proceeds going towards the Virginia Retail Federation PAC. Some of the items already donated are antique silver… [Read More]

Member Spotlight: Table Seven Antiques

Table Seven Antiques specializes in table top antiques with an emphasis on entertaining and dining. We interview owner Leigh Greer about how she started her business, some of the challenges she’s faced and how she overcame them, and much more. Check out our interview with Leigh…   When was your business established? Table Seven Antiques… [Read More]

Member Spotlight: Bö Essentials

Bö Essentials provides handmade Bath and Body products as well as fragrances for the home. Check out our interview with Thom Wells, owner of Bö Essentials, based in Newport News and read about his challenges, successes and advice for other retailers.   When was your business established? Our company was established in 2000. How many… [Read More]

The Corner Post: Why Can’t the Government Act Like Retailers?

As an independent small retailer, can you imagine… Not having to balance your checking account? Not having to communicate with staff, vendors or landlords? Shutting down your business during the most important quarter of the year? Spending more than you earn? Ignoring the debt as it grows year after year and then wondering; “wow how… [Read More]