Holiday

Shift Your Shopping – Buy local first throughout the holidays and win!

Retail Alliance’s Be A Local LOVEVA program features a downloadable app and rewards shoppers for buying local in Hampton Roads.  Since its launch in 2014, the LOVEVA app has helped change the landscape for our region’s independent retailers. What started as a grassroots campaign, the program has grown to include hundreds of retailers and serve… [Read More]

Make Your List and Check it Twice

When planning your strategies for this coming season, it’s imperative to look at what has been and what just might be ahead. National Retail Federation released their 2016 Holiday Planning Playbook recently which gave an insight into the past holiday season and what to look for when planning for this year. Let’s get to unwrapping,… [Read More]

Preparing for the 2015 Holiday Season

It’s that time of the year again: the kids are back to school and the countdown to the biggest retail period of the year has begun. I hope that you have already started your preparations for the 2015 holiday season but, in any case, it’s always a good idea to make sure you’ve prepared and… [Read More]

Holiday 2013: How to translate fewer days into more revenue

Author: Retail expert Shelley E. Kohan Based on this year’s unique holiday calendar, brick-and-mortar retailers will need to focus on how to translate fewer days into more revenue, and it won’t be easy. Let’s first take a quick look at the calendar: 1.   Only 26 shopping days between Thanksgiving and Christmas What does this mean?… [Read More]

Upcoming Holiday Open House and Silent Auction

Retail Alliance’s Holiday Open House will be held in the evening on December 12, 2013. There will be food, fun and networking for our members to enjoy. In addition, we will be holding a silent auction with all proceeds going towards the Virginia Retail Federation PAC. Some of the items already donated are antique silver… [Read More]

The Best Way to Draw Crowds to Your Store This Holiday Season

Small retailers looking to gain an edge this holiday season can follow these three tips from American Express OPEN Forum: Host Events An owner of a home decor store plans to host several events between Thanksgiving and Christmas to help increase holiday sales. She plans to participate for the third year in American Express’ Small… [Read More]

Retail Pulse: Local Mother’s Day Retail Sales Fall Short of National Forecasts

This Retail Pulse Mother’s Day Edition tracked shopping trends in Hampton Roads, which stores benefited from higher sales, and the consumer’s willingness to participate in seasonal purchases. According to the NRF’s Mother’s Day spending survey, consumers were projected to spend an average of $168.94, up 11 percent from last year’s $152.52. Total spending was estimated… [Read More]