Archives for 2017

STRIVE Workshops Are Back: Now Available In-person & Via Live Stream!

Retail Alliance has re-launched our STRIVE workshops in a brand-new format! STRIVE workshops will now be available in-person and via live stream. In these one-hour workshops, you’ll walk away with at least three to-dos you can implement immediately in your business on various trending topics. We’re kicking off the new year with a workshop titled, “Digital Marketing 101”, led… [Read More]

Locals Rewarded for Being Loyal to Local

Three local consumers have proven their loyalty to buying local this holiday season, each winning a $100 gift voucher to a local LOVEVA business of their choice in the ‘Shift Your Shopping’ competition. Alice Gay Jenney of Virginia Beach, David Wolfe of Norfolk and Judith Joynes of Hampton were the three winners randomly selected on… [Read More]

Legislative Update: 2018 General Assembly Session

It is time to start gearing up for the 2018 General Assembly Session which begins January 10, 2018. This year is a long session lasting 60 days. Your VRF team will be at the Capitol every day during this time period representing the voice of retail in Virginia. In 2018 we expect to encounter many… [Read More]

Press Play on Video – Guide to Creating Content for Video Marketing

Fundamental Guide To Creating Content For Video Marketing In this blog post, let’s look at how your business can maximize video in your marketing. A couple of stats to begin with. Businesses are increasingly jumping on this growing trend. According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these… [Read More]

Ready, Set, Bid: Open House & Silent Auction Sneak Peek

The Retail Alliance (RA) team is very excited to host members and guests this  Thursday for our Annual Holiday Open House & Silent Auction. We hope to see you there in your ugly Christmas sweater and ready to bid on some wonderful auction items. This is the perfect time to fellowship with the Retail Alliance… [Read More]

Member Spotlight: Lilac Lane

If your idea of a happy afternoon includes wandering through rows of eclectic antiques, local arts and crafts, and repurposed vintage finds, Lilac Lane is the place for you. Owner Kim Kellogg wanted a place where she could feature unique home décor as well as satisfy her creative muse. “I really wanted to create a… [Read More]

Member Spotlight: Gloucester Main Street Preservation Trust

Near the turn of this century, Main Street in Gloucester sat anchored at its most southern end by a shopping center. Years before, it was awash in activity and bustling with commerce. But by the early 2000s, this shopping center only boasted a shut down department store, a closed grocery store and a handful of… [Read More]

Join us at our Open House/VRF PAC Auction on December 7th at 4-8pm

Let the countdown begin to the most wonderful (and hopefully profitable) time of the year, the holiday season! It’s also Retail Alliance’s Holiday Open House and VRF PAC Auction. We hope that all of our members and friends will be able to join us for some Holiday Cheer on Thursday, December 7th, 4:00PM – 8:00PM… [Read More]

LOVEVA Q4 2017 Update: A Loyalty and Reward Program Without the Hassle and Costs

Amidst all the press on big businesses closing their doors there lies an opportunity for small shops. Small shops can be nimbler than behemoth national chains and offer both quick and individualized service that a big box cannot. Some of the recent retail research says: “The way to consumers’ hearts is through their smartphones.” “Keeping… [Read More]

Member Spotlight: Coyote Café 51

Opening in March 2017, Coyote Cafe 51’s Executive Chef, John “JT” Taylor has been contemplating his Tex-Mex concept for five or six years, and last year partnered with John M. Mannino and Daris Gavin, of Mannino’s Italian Bistros, to make the idea a reality. Taylor customized many of the recipes to bring a local touch… [Read More]