The Retail Alliance Foundation (501(c)3) was created in 2011 to support charitable and educational activities on behalf of Retail Alliance.

The guidelines stipulate that the activities must have a link to the retail industry as determined by the Foundation’s Board of Directors.

A percentage of all membership dues goes directly to the funding of the Foundation.

Past recipients have included YMCA, Children’s Hospital of the Kings Daughter, and Old Dominion University.