Who’s Who on the Retail Alliance Staff

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    Raymond J. Mattes, III

    Ray has a long history with Retail Alliance and has experience leading both the for-profit Business Solutions (offering Equifax credit reports and credit card processing services) and the non-profit Association. Ray oversees operations for all areas of Retail Alliance while also being very active in the community. He has served as chairman of the Board... [Read More]
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  • Kate Baker

    Lobbyist, Virginia Retail Federation
    Kate Baker is one of our lobbyists for Retail Alliance and the Virginia Retail Federation. Kate emphasizes the importance of retail members sharing their experience and opinions with decision-makers as they consider regulations and laws which impact the retail industry each day. She is a licensed attorney and a cum laude graduate of the University... [Read More]
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  • Margaret Ballard

    Margaret brings considerable association/non profit experience to her job as consultant to Retail Alliance. She officially retired in 2013 but has remained as a valued consultant to the Retail Alliance team. Margaret is very active in the community, having served on several boards both locally and regionally. Margaret has a bachelor’s degree in journalism from... [Read More]
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  • Matt 2017

    Matt Boyer

    Vice President, RA Business Solutions/Credit Reporting Services
    Matt Boyer is the Vice President of RA Business Solutions. He is a graduate of Old Dominion University’s College of Business and Public Administration. Matt has served in several roles involving credit and marketing for over 10 years.  In his current role with Retail Alliance, Matt oversees the Business Solutions/Credit Reporting team while managing strategic... [Read More]
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  • Amy 2017

    Amy Cardona

    Equifax Account Executive, RA Business Solutions
    Amy Cardona serves as an Equifax Account Manager. Amy supports auto dealerships, banks, credit unions and finance companies. She is a graduate of South University with a Master’s in Business Administration. She has over thirteen years of experience in business and relationship management. She currently resides in Chesapeake with her husband, Chris, their daughter, Alivia,... [Read More]
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  • Beth Cook

    Member Relations Advisor
    As Peninsula’s Membership Director, Beth is passionate about delivering superior customer service to help our members develop and preserve thriving businesses. A few years after earning her BA in Sports and Wellness Studies from a Newport News college, she moved to California where she lived and worked for a few years. In April 2014, Beth... [Read More]
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    Lisa Renée Jennings

    LOVEVA Program Manager
    Lisa Renée has loved local before it was cool and is passionate about keeping our local dollars right here in Hampton Roads. Her specialties include program management, customer service and community engagement. She serves on the Sinkinson Dyslexia Foundation Board and in her spare time, upcycles men’s ties into women’s fashions. Prior to joining our... [Read More]
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  • Tiffany McGee

    Development Director, Center for Retail Excellence
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    • Ashley 2017

      Ashley Miller

      Sales Support & Marketing Coordinator, RA Busines Solutions
      Ashley Miller is the Sales Support and Marketing Coordinator for RA Business Solutions. Ashley works diligently to help build relationships and assist in the strategic planning of providing excellent customer service and technical support to all Equifax clients. She is a recent graduate of Wright State University in Ohio where she earned a bachelor’s degree... [Read More]
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      Susan Moore

      Director of Center for Retail Education
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    • Beth Parsons

      Executive Assistant
      Beth is the engine of Retail Alliance, serving as Secretary for RA’s Board of Directors, heads up the Loss Prevention Task Force and is the Association’s key administration support. She has vast experience across numerous industries, from financial to navy contracting. She enjoys spending time with her grandchildren. She graduated from ODU with a Bachelor... [Read More]
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    • Chris 2017

      Chris Resendez

      Account Executive, RA Business Solutions
      Chris is one of our Equifax Account Executives and works hard to build relationships with banks, credit unions, and other small to medium size companies. He has over 10 years of experience in marketing, advertising and business development. While working in both media and radio, he managed major local and national account portfolios and created... [Read More]
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    • Kylie 2017

      Kylie Ross Sibert

      Vice President, Corporate Communications
      Kylie comes from the land down under and apart from craving her Aussie foods, she’s loving her life in Virginia Beach with her husband and children. Kylie is responsible for all marketing and communications for Retail Alliance including development of strategy all the way through to implementation. This incorporates media relations, member communications, branding, buy... [Read More]
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    • Joyce Smith

      Director, Member Relations
      A New Jersey native, Joyce moved to Norfolk in 2009. She is passionate about her members and in making sure they get the most ouf of their membership with Retail Alliance. Her focus is developing the Southside membership base but she has friends throughout the region. Joyce enjoys spending time with her son and his... [Read More]
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    • Margie Smith

      Director of Financial Services
      Margie is responsible for managing all of the association’s finances including membership dues, budgets and much more. She also oversees our CRM system and all Human Resources management. Born in Texas, she moved to Hampton Roads in infancy and has lived here ever since. She loves spending time with her nieces and nephews and enjoys... [Read More]
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      Alexandra Walker

      Communications & Events Assistant
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    • Rhonda Zentkovich

      Building & Facilities Manager
      Rhonda is in charge of the Retail Alliance building, including all of the maintenance. She is also responsible for setting up for meetings, working with SCORE (sub-tenants of the building), and helping everyone out in the office! Originally from Pittsburgh, she’s still a diehard Pittsburgh Steelers, Pirates and Penguin fan and likes to follow Nascar... [Read More]
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