Who’s Who on the Retail Alliance Staff
Raymond J. Mattes, III
President/CEO
Ray has a long history with Retail Alliance and has experience leading the for-profit Business Solutions, the Retail Alliance Foundation (501c3) and the non-profit Association (Retail Alliance 501c6).
Ray oversees operations for all areas of Retail Alliance while also being very active in the community.
He is President for the Virginia Society of Association Executives, as well as a current board member of the Greater Norfolk Corporation, Downtown Norfolk Council, and Tidewater Community College Alumni Association.
Jenny Crittenden
Senior Vice President
Before joining the Retail Alliance team, Jenny led the Main Street Preservation Trust in Gloucester, VA. In her nearly 16 years in this role, she led the non-profit from a fledging new Main Street program to being a nationally recognized and award-winning organization.
She was also a part of the Retail Alliance board of directors in capacities as legislative chair, membership chair, executive committee, and the Retail Alliance Foundation board.
Kate Baker
Lobbyist, Virginia Retail Federation
Kate Baker represents the Virginia Retail Federation at the General Assembly. Kate actively supports the legislative interests of Virginia retailers on the Local, State and Federal levels.
Matt Boyer
Executive Vice President, RA Business Solutions/Credit Reporting Services
Matt Boyer
Vice President, RA Business Solutions/Credit Reporting Services
at RA since: 2012
Matt Boyer is the Executive Vice President, RA Business Solutions/Credit Reporting Services. He is a graduate of Old Dominion University’s College of Business and Public Administration. Matt has served in several roles involving credit and marketing for over 10 years. In his current role with Retail Alliance, Matt oversees the Business Solutions/Credit Reporting team while managing strategic customers. He currently resides in Virginia Beach with his wife, Kinsey, and their daughters Aidan and Addison.
Amy Cardona
Vice President of Sales, RA Business Solutions
Amy Cardona
Regional Sales Director, RA Business Solutions
at RA since: 2016
Amy serves as the Vice President of Sales, RA Business Solutions, supporting banks, credit unions and finance companies. She is a graduate of South University with a Master’s in Business Administration. She also has over thirteen years of experience in relationship and business management.
Originally from Fairfax, she currently resides in Chesapeake. She is also very active in her church, is the Troop Coordinator of her daughter’s American Heritage Girls Troop, is the Committee Chair of her son’s Boy Scout Troop, and loves to play soccer.
Beth Cook
Member Relations Advisor
Beth is responsible for member relations on the Peninsula, and is passionate about delivering superior customer service to help our members develop and preserve thriving businesses.
Jess Haley
Member Relations Advisor
Jess Haley is an original resident of Gloucester, VA. Shortly after graduating from Virginia Tech in 2019, she relocated to Virginia Beach. Her parents are small business owners so she loves being in a role where she’s able to help other small business owners just like them.
Jeff Joyner
Regional Vice President – NC/SC, RA Business Solutions
Jeff Joyner
Regional Sales Director, RA Business Solutions
at RA since: 2020
Jeff serves as a Regional Vice President for the RA Business Solutions North Carolina region out of the Raleigh sales office. Jeff is originally from Statesboro, GA and holds AE and BS degrees from Young Harris College and Georgia State University while attending the University of Georgia in between these two institutions. Jeff started his career with Equifax in 1983 serving in various positions as an Account Executive, a Regional Sales Manager and VP of Strategic Accounts until leaving Equifax in 2003. After three years in other pursuits, Jeff rejoined the Equifax world as an Equifax Sales Agent in 2006. Jeff brings over 34 years of experience in managing relationships in banking, credit unions, auto and finance company industries.
Ross McClintock
Account Executive, RA Business Solutions
Ross McClintock
Account Executive, RA Business Solutions
at RA since: 2020
Ross is an Account Executive for RA Business Solutions, based out of Virginia. He is a graduate of Christopher Newport University in Newport News. After college, Ross entered the sales profession, selling civil sitework materials for construction companies, before joining Retail Alliance Business Solutions in late 2020. Ross was born and raised in Richmond, Va, and returned there after attending school. He currently lives with his fiancée and their wonderful dog in Chesterfield County. In his free time, he enjoys visiting parks with his family, reading, and frequenting breweries.
Abe Murphy
Account Executive, RA Business Solutions
Based out of Virginia’s western region, Abe is an Account Executive for RA Business Solutions. He is a graduate of Virginia Western Community College. Prior to joining RA Business Solutions in early 2022, Abe worked as FedStar Federal Credit Union’s Operations Manager. Recently married, he lives with his lovely wife and their sweet dog in Roanoke County. In his free time, Abe loves all things outdoors, seeing live music, and unwinding with loved ones.
Tiffany Watson
Account Executive, RA Business Solutions
Tiffany and her husband Matthew and have been married for 10 years and they have 4 beautiful children, 3 boys, and 1 girl. Currently, she is in school pursuing a bachelor’s in business leadership. She is very proud of her heritage. Supporting black-owned as well as small businesses is a passion of hers. As a licensed Minister of the gospel, she tries to practice the golden rule of treating others the way you would like to be treated. She has a background as a tax preparer, call center representative, and investment analyst, and she looks forward to the experiences and new connections she will build during her time here with Retail Alliance Business Solutions.
Tiffany McGee
Development Director, Retail Alliance Foundation
Tiffany is responsible for development of Retail Alliance Foundation grants and other elements of our educational programs under the Retail Alliance Foundation banner.
Ashley Miller
Sales Support & Marketing Coordinator, RA Busines Solutions
Ashley Miller
Sales Support & Marketing Coordinator, RA Business Solutions
at RA since: 2020
Ashley is the Sales Support & Marketing Coordinator for RA Business Solutions. She works diligently to assist the account executives in building and maintaining client relationships as well as working to create and implement marketing strategies and campaigns. She is an alumnus of Wright State University in Ohio where she earned a bachelor’s degree in marketing. She looks forward to her time with the company and, alongside the Business Solutions team, grow and maintain sales and relationships. In her free time, she enjoys spending time outside, reading, and most of all spending time with her two cats, Tora and Luna.
Beth Parsons
Executive Assistant
Beth is the engine of Retail Alliance, serving as Secretary for RA’s Board of Directors, heads up the Loss Prevention Task Force and is the Association’s key administration support.
Chava Lind
Executive Assistant
Chava works as Retail Alliance’s Executive Assistant. Originally from New Jersey, she graduated with a BA in Business Administration/Management. She has previously volunteered as a Co-Leader for her daughter’s GirlScout Troop as well as 4H Horse and Pony Club. She resides in Chesapeake with her husband, Steve, and their daughter, Lily.
Abby Schiano
Marketing & Events Coordinator
Abby works as Retail Alliance’s Marketing & Events Coordinator. She maintains the LOVEVA program as well as assisting in marketing efforts and planning events. She earned her BA in English & Creative Writing at Longwood University in Farmville, VA. From there she moved to NYC to get her Masters in Publishing at Pace University. The pandemic had her move back to Virginia Beach and complete her degree online, but she was happy to be closer to her family and find a great job with Retail Alliance.
Kylie Ross Sibert
Vice President, Corporate Communications
Kylie Ross Sibert
Vice President, Corporate Communications
at RA since: 2012
Kylie leads Retail Alliance’s marketing and communications efforts with a focus on public relations, member communications, marketing communications, and graphic design.
Margie Smith
Director of Financial Services
Margie is responsible for managing the association’s finances including membership dues, budgets and much more. She also oversees our CRM system and all Human Resources management.
Rhonda Zentkovich
Building & Facilities Manager
Rhonda is in charge of the Retail Alliance building, including all of the maintenance. She is also responsible for setting up for meetings, other administration tasks, and helping everyone out in the office!