By listening to our members, the grassroots retail voice, Retail Alliance actively secures passage of history-making statewide retail and credit industry legislation.

This legislation includes:

  • Amazon Sales Tax Collection
  • Virginia’s First Sales Tax Holiday
  • Protecting the Felony Threshold
  • Organized Retail Theft Prevention
  • Dealer Discount
  • Marketplace Fairness Act

Without the generosity of our members and retailers across the State, we would not be able to succeed in our advocacy efforts. Donations are imperative in order to continue to work towards protecting the interests of our members. Click here to DONATE NOW to our Political Action Committee (PAC) and we thank you in advance for your generosity.

The association’s work at the Virginia General Assembly, with local city governments and at the federal level, has resulted in millions of dollars annually recouped to retailers’ bottom lines. Retail Alliance has created an affiliation with its Richmond counterpart, the Richmond Retail Merchants Association to collaborate on legislative issues under the banner, Virginia Retail Federation.

The association’s Legislative Committee meets on a monthly basis and strategically plans legislative priorities. Legislative alerts and news are routinely provided to members through emails and our Retail Angles monthly newsletter.

For more information on Retail Alliance legislative programs and activities, please contact the Retail Alliance lobbyist, Kate Baker, at 757-455-9305 or email