Partnership with Virginia Retail Federation (VRF)
Legislative and regulatory issues can have a significant impact on the retail industry. Virginia Retail Federation (VRF) was established in 2007 as the joint advocacy effort between Retail Alliance (RA) and its Richmond partner, Retail Merchants Association (RMA), to protect the interests of retailers throughout the entire Commonwealth of Virginia.
Our lobbyists actively follow and address legislation by taking the retail message directly to decision-makers, especially during the Virginia General Assembly Session. By listening to our members, the grassroots retail voice, Retail Alliance and the Virginia Retail Federation actively secures passage of history-making statewide retail legislation.
RA members are encouraged to stay informed by subscribing to “The Retail Advocate”, VRF’s e-newsletter, for timely legislative updates throughout the General Assembly.
“The Retail Advocate” is published weekly during Session, and periodically throughout the remainder of the year in order for your lobbyists to share relevant news and information. Subscribe at VirginiaRetailFederation.com for timely legislative updates.