Partnership with Virginia Retail Federation (VRF)

Legislative and regulatory issues can have a significant impact on the retail industry. Virginia Retail Federation (VRF) was established in 2007 as the joint advocacy effort between Retail Alliance (RA) and its Richmond partner, Retail Merchants Association (RMA), to protect the interests of retailers throughout the entire Commonwealth of Virginia.

Our lobbyists actively follow and address legislation by taking the retail message directly to decision-makers, especially during the Virginia General Assembly Session. By listening to our members, the grassroots retail voice, Retail Alliance and the Virginia Retail Federation actively secures passage of history-making statewide retail legislation.

RA members are encouraged to stay informed by subscribing to “The Retail Advocate”, VRF’s e-newsletter, for timely legislative updates throughout the General Assembly.

“The Retail Advocate” is published weekly during Session, and periodically throughout the remainder of the year in order for your lobbyists to share relevant news and information. Subscribe at for timely legislative updates.

By listening to our members, the grassroots retail voice, Retail Alliance actively secures passage of history-making statewide retail and credit industry legislation. This legislation includes

  • Amazon Sales Tax Collection
  • Virginia’s First Sales Tax Holiday
  • Protecting the Felony Threshold
  • Organized Retail Theft Prevention
  • Dealer Discount
  • Marketplace Fairness Act

The association’s Legislative Committee meets on a monthly basis and strategically plans legislative priorities. Legislative alerts and news are routinely provided to members through emails and blog posts.

For more information on Retail Alliance legislative programs and activities, please contact our Virginai Retail Federation lobbyist, Kate Baker, at 757-455-9305 or email

The Virginia Retail Federation is a statewide organization advocating on behalf of retailers at the Federal, State, and local levels. VRF seeks to proactively represent and support the legislative interests of Virginia retailers on the local, State, and Federal levels.

We aspire to contribute every day to your success.

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