MISSION
We proactively present and support the legislative interests of Virginia retailers at Federal, State, and local levels.
VISION
Building a collective voice of, and for, Virginia retailers.
Core Values
We believe strong relationships are built on trust. That's why we're accessible, honest, and committed to clear communication every step of the way.
We lead with honesty, fairness, and accountability, earning trust through every interaction and every decision we make.
We bring people together, fostering respectful dialogue and collaborative solutions that serve the best interests of Virginia's business community.
Your Voice. Stronger Together.
Legislation and public policy shape the future of Virginia’s business community. Through our partnership with the Virginia Retail Federation (VRF), Retail Alliance ensures your voice is represented where it matters most—at the local, state, and federal levels.
As a Retail Alliance member, you’re automatically a member of VRF, giving you access to a united network of businesses working together to advocate for policies that support economic growth, strengthen the retail industry, and create a thriving business climate across the Commonwealth.
Our advocacy team monitors legislation, works directly with policymakers, and keeps members informed on the issues that impact their businesses. During the Virginia General Assembly session and throughout the year, we provide timely legislative updates, policy insights, and opportunities to engage in the advocacy process.
Stay informed by subscribing to The Retail Advocate, VRF’s legislative newsletter, for updates on key bills, policy developments, and advocacy efforts affecting Virginia businesses.
To learn more about current legislative priorities, tracked bills, and ways to get involved, visit the Virginia Retail Federation website.