Legislative Update: 2018 General Assembly Session

It is time to start gearing up for the 2018 General Assembly Session which begins January 10, 2018. This year is a long session lasting 60 days. Your VRF team will be at the Capitol every day during this time period representing the voice of retail in Virginia. In 2018 we expect to encounter many… [Read More]

Press Play on Video – Guide to Creating Content for Video Marketing

Fundamental Guide To Creating Content For Video Marketing In this blog post, let’s look at how your business can maximize video in your marketing. A couple of stats to begin with. Businesses are increasingly jumping on this growing trend. According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these… [Read More]

Member Spotlight: Lilac Lane

If your idea of a happy afternoon includes wandering through rows of eclectic antiques, local arts and crafts, and repurposed vintage finds, Lilac Lane is the place for you. Owner Kim Kellogg wanted a place where she could feature unique home décor as well as satisfy her creative muse. “I really wanted to create a… [Read More]

Member Spotlight: Gloucester Main Street Preservation Trust

Near the turn of this century, Main Street in Gloucester sat anchored at its most southern end by a shopping center. Years before, it was awash in activity and bustling with commerce. But by the early 2000s, this shopping center only boasted a shut down department store, a closed grocery store and a handful of… [Read More]

Join us at our Open House/VRF PAC Auction on December 7th at 4-8pm

Let the countdown begin to the most wonderful (and hopefully profitable) time of the year, the holiday season! It’s also Retail Alliance’s Holiday Open House and VRF PAC Auction. We hope that all of our members and friends will be able to join us for some Holiday Cheer on Thursday, December 7th, 4:00PM – 8:00PM… [Read More]

LOVEVA Q4 2017 Update: A Loyalty and Reward Program Without the Hassle and Costs

Amidst all the press on big businesses closing their doors there lies an opportunity for small shops. Small shops can be nimbler than behemoth national chains and offer both quick and individualized service that a big box cannot. Some of the recent retail research says: “The way to consumers’ hearts is through their smartphones.” “Keeping… [Read More]

Member Spotlight: Coyote Café 51

Opening in March 2017, Coyote Cafe 51’s Executive Chef, John “JT” Taylor has been contemplating his Tex-Mex concept for five or six years, and last year partnered with John M. Mannino and Daris Gavin, of Mannino’s Italian Bistros, to make the idea a reality. Taylor customized many of the recipes to bring a local touch… [Read More]

More Classes Scheduled for Growing Your Retail Operations Expertise

Congratulations to our first cohort group on achieving their Certificate in Retail Operations! After completing hours of online and in-class training on business planning, financial management, merchandising, marketing, customer service, and human resources, our graduates are well-prepared to venture into the entrepreneurial world. As one student stated, “I learned about everything it takes to prepare… [Read More]

Corner Post: How to Frustrate Your Customers This Holiday Season

Customers can make or break your business. A frustrated customer can have very negative effects on your reputation and your bottom line. Making sure some key operations and policies are put in place well before the busy holiday season may just save you heartache and money. Here are a few ideas to get you started:… [Read More]

Results are in! – Holiday Shopping intentions & Expectations 2017

We asked Hampton Roads shoppers their holiday shopping intentions and local businesses their holiday shopping expectations. You can read the full story over at Inside Business and download a copy of the full holiday shopping report below.