LOVEVA (Retail Alliance’s Buy Local Program) first started Buy Local Month in 2019 with support from the Hampton Roads Planning District Commission (HRPDC). They’ve graciously continued to support us, making 2021 the third year we’ve celebrated Buy Local Month!

Its purpose is to support and celebrate local businesses across Hampton Roads and encourage everyone to shop local now more than ever as retailers continue to struggle from the effects of COVID-19.

Buy Local Month is a campaign to raise awareness of the importance of supporting local businesses who are the backbone of the local economy. The sense of place that we have here in Hampton Roads, all that makes us unique, is largely thanks to our small businesses. We build our culture in the places where we meet to dine with friends, where we take our out of town guests to visit, where we buy gifts, and where we enjoy craft beers.

Each dollar you spend at an independent business returns 3 times more money to our local economy than one spent at a chain. From November 15th through December 15th look for the 17 localities of Hampton Roads to celebrate the impact small businesses have on the region’s culture, economy and character.

In addition to dedicating LOVEVA’s social media entirely to Buy Local Month by posting facts, highlighting our members, and doing giveaways, we’ve launched Retail Alliance’s Holiday Gift Guide and the LOVEVA Awards!

The LOVEVA Awards

We’ve also created the LOVEVA Awards which serves to promote participating businesses as well as spread the buy local mission. The LOVEVA Awards are open to consumer voting and the top ten LOVEVAs that get the most votes will win. Two LOVEVAs will also be awarded The Golden Heart Award. This award is given to the LOVEVAs on both the Southside and the Peninsula that earned the most hearts in 2021.

Everyone who votes will be entered into a drawing to win a gift basket filled with local goodies from Cure Coffeehouse, Care-A-Lot Pet Supply, TowneBank, The Royal Chocolate, Perfectly Natural Soap, as well as a $25 gift card to the LOVEVA business of your choice. We will select a winner every Friday during the voting process for a total of four winners. The more times you vote, the more chances you have to win! Learn more here!

Holiday Gift Guide

Retail Alliance’s Holiday Gift Guide

The gift guide features over seventy unique products from our members. Brighten your loved ones’ lives by getting them any of these amazing gifts! Not only will you be brightening the lives of your loved ones, but also the lives of our retailers who are still recovering from the effects of COVID. Shop local this holiday season, they need your support now more than ever. The guide features an array of products, so there’s something for everyone on your gift list! Check it out here!

Want to join us in supporting Buy Local Month? We’ve created special graphics that you can post to your own social media to show your followers that you proudly support Buy Local Month! We’ve also provided you some captions you can use when you post. You can find those here.

Want to join us in supporting the LOVEVA Awards? We’ve created special graphics that you can post to your own social media to encourage your followers to vote for you! We’ve also provided you some captions you can use when you post. You can find those here.

For questions, please contact Abby Schiano, LOVEVA Marketing Coordinator, at: (757) 831-6047 |