Holiday 2013: How to translate fewer days into more revenue

Author: Retail expert Shelley E. Kohan Based on this year’s unique holiday calendar, brick-and-mortar retailers will need to focus on how to translate fewer days into more revenue, and it won’t be easy. Let’s first take a quick look at the calendar: 1.   Only 26 shopping days between Thanksgiving and Christmas What does this mean?… [Read More]

Upcoming Holiday Open House and Silent Auction

Retail Alliance’s Holiday Open House will be held in the evening on December 12, 2013. There will be food, fun and networking for our members to enjoy. In addition, we will be holding a silent auction with all proceeds going towards the Virginia Retail Federation PAC. Some of the items already donated are antique silver… [Read More]

The Best Way to Draw Crowds to Your Store This Holiday Season

Small retailers looking to gain an edge this holiday season can follow these three tips from American Express OPEN Forum: Host Events An owner of a home decor store plans to host several events between Thanksgiving and Christmas to help increase holiday sales. She plans to participate for the third year in American Express’ Small… [Read More]

Retail Pulse: Local Mother’s Day Retail Sales Fall Short of National Forecasts

This Retail Pulse Mother’s Day Edition tracked shopping trends in Hampton Roads, which stores benefited from higher sales, and the consumer’s willingness to participate in seasonal purchases. According to the NRF’s Mother’s Day spending survey, consumers were projected to spend an average of $168.94, up 11 percent from last year’s $152.52. Total spending was estimated… [Read More]