Marketing

Seasonal Marketing Strategies Will Benefit Your Business

The make- or break- winter holiday sales season is behind us. Spring is slowly, but surely coming. For Hampton Roads small businesses, as across the country, Valentine’s Day and Easter rank top for spring holiday promotions. However, there are many other spring and summer opportunities for small businesses to seize upon and thrive. Focus on… [Read More]

Press Play on Video – Guide to Creating Content for Video Marketing

Fundamental Guide To Creating Content For Video Marketing In this blog post, let’s look at how your business can maximize video in your marketing. A couple of stats to begin with. Businesses are increasingly jumping on this growing trend. According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these… [Read More]

LOVEVA Q4 2017 Update: A Loyalty and Reward Program Without the Hassle and Costs

Amidst all the press on big businesses closing their doors there lies an opportunity for small shops. Small shops can be nimbler than behemoth national chains and offer both quick and individualized service that a big box cannot. Some of the recent retail research says: “The way to consumers’ hearts is through their smartphones.” “Keeping… [Read More]

More Classes Scheduled for Growing Your Retail Operations Expertise

Congratulations to our first cohort group on achieving their Certificate in Retail Operations! After completing hours of online and in-class training on business planning, financial management, merchandising, marketing, customer service, and human resources, our graduates are well-prepared to venture into the entrepreneurial world. As one student stated, “I learned about everything it takes to prepare… [Read More]

Results are in! – Holiday Shopping intentions & Expectations 2017

We asked Hampton Roads shoppers their holiday shopping intentions and local businesses their holiday shopping expectations. You can read the full story over at Inside Business and download a copy of the full holiday shopping report below. Business Results: HolidayShopping2017_FinalResultsforPublicRelease Shopper Results: HolidayShopping2017_FinalResultsShopperforpublicrelease

Steps To Business Success For The Holiday Season And Beyond

Brick-and-mortar businesses – retailers, restaurants, services companies – must constantly reshape their goals and create the future rather than letting it control them. The final quarter of 2017 is upon us.  And the annual holiday period can make or break a business’s bottom-line. Here are a few tips for creating success, for the holiday season… [Read More]

LOVEVA Lane at Harborfest a Success for our Members!

14 local businesses had the unique opportunity to recreate their storefronts at Harborfest. These three tents, located right on the Elizabeth River, were branded and marked on the festival maps as LOVEVA LANE (see photos at bottom) Since the event was underwritten by Retail Alliance, vendors were very pleased to be offered this chance at… [Read More]

Pop Up Shops – The Ins and Outs

With Amazon being the latest retailer planning dozens of pop-ups across U.S. shopping malls over the next year, if you’ve not already done so, now is the time to take a serious look at this growing phenomenon. Small and large merchants are embracing the pop-up trend, both online and physical retailers alike, with the pop-up… [Read More]

RA Business Solutions: A Letter to Retail Alliance Members

My colleagues and I at RA Business Solutions frequently find ourselves explaining our role as it pertains to Retail Alliance and Equifax. Though we never shy away from telling the story about how Business Solutions grew from serving as the local credit bureau to what we are today, we realized how this could be a… [Read More]

Preparing for the 2015 Holiday Season

It’s that time of the year again: the kids are back to school and the countdown to the biggest retail period of the year has begun. I hope that you have already started your preparations for the 2015 holiday season but, in any case, it’s always a good idea to make sure you’ve prepared and… [Read More]