Press Play on Video – Guide to Creating Content for Video Marketing

Fundamental Guide To Creating Content For Video Marketing In this blog post, let’s look at how your business can maximize video in your marketing. A couple of stats to begin with. Businesses are increasingly jumping on this growing trend. According to Wyzowl statistics, 61% of businesses have started using video content marketing. 66% of these… [Read More]

More Classes Scheduled for Growing Your Retail Operations Expertise

Congratulations to our first cohort group on achieving their Certificate in Retail Operations! After completing hours of online and in-class training on business planning, financial management, merchandising, marketing, customer service, and human resources, our graduates are well-prepared to venture into the entrepreneurial world. As one student stated, “I learned about everything it takes to prepare… [Read More]

Steps To Business Success For The Holiday Season And Beyond

Brick-and-mortar businesses – retailers, restaurants, services companies – must constantly reshape their goals and create the future rather than letting it control them. The final quarter of 2017 is upon us.  And the annual holiday period can make or break a business’s bottom-line. Here are a few tips for creating success, for the holiday season… [Read More]

Retail Alliance works to continue to be a trusted resource for the success of local retailers

By Sandra J. Pennecke  It’s no secret new businesses face tough odds. Fifty percent of new businesses fail within the first 12 months of operation, said Ray Mattes, president and CEO of the Retail Alliance. Nationwide, he expects more than 8,500 storefronts to close in 2017. The Norfolk-based Retail Alliance launched its Center for Retail… [Read More]

LOVEVA Voted “Best Of” Local App

Retail Alliance launched the LOVEVA program in October 2014 with the goal of promoting and supporting local businesses to keep our dollars here in the Hampton Roads community. LOVEVA currently has well over 16,000 users with 342 participating local businesses in the app and growing. We are proud to announce that LOVEVA has been voted… [Read More]