Please note: Information that is provided on this page is not an endorsement from Retail Alliance. Retail Alliance does not guarantee the accuracy, reliability, completeness, or usefulness of any information provided by the programs listed on this page.



  • Store signage to remind customers to follow safety guidelines including social distancing and wearing face coverings, signs are available for download here (English only)
  • Tip Sheet for Talking with Landlords About the COVID-19 Crisis click here (provided by Jenny Crittenden, Retail Alliance Board, and Gloucester Main Street Preservation Trust)
  • Rent Relief Request for Landlord click here (provided by Lori Janke, Clothes Mentor Newport News/Once Upon A Child Newport News)
  • Notice of Temporary Layoff or Furlough Due to Coronavirus click here (provided by Lori Janke, Clothes Mentor Newport News/Once Upon A Child Newport News)


Please use the logos below to show your support for buying local during this difficult time.

  • Local Now, More Than Ever Logo (PNG) Download
  • Local Now, More Than Ever Logo – No Background (PNG) Download
  • Local Now, More Than Ever Logo – Profile Image (PNG) Download


If you have not created a business continuity plan before Coronavirus, you may want to do one now. SCORE and IBHS have both created toolkits for businesses with practical forms and advice designed to help small businesses plan for any type of business interruption, so they can quickly re-open and resume operations following a disaster.


Mary Landgrebe with Retail Inventory Solutions:

Are you doing everything you can now to sell the product you have in store?

  • Are you posting and going live on social media featuring what you have to sell now. The posts can be simple with a photograph, sizes, price, and any special discounts you are offering.  Going “Live” creates a connection with people that they truly crave, especially right now.
  • Look at the inventory that you have in your store now.  Will it still be relevant in May and June?  If you have items that you can answer “no”- these items should be posted at deep discounts 40-50% off or more.  This includes winter items, early spring, and certainly anything older.  There is a point that you have to look at merchandise as cash instead of margin.
  • Do you have enough new product for when your store is back up and running?  If not, you may need to buy some fresh merchandise.
  • It is such an unusual time, but it will not last.  All indications are that this is creating a pent up demand.  Be positive and be ready!

Cheryl Tan with Cheryl Tan Media:

  • Make sure your lighting is good in the space that you will be videoing and that you are in clear view. Make sure you are looking in the right place.
  • Be animated and excited in your video so the consumer will be excited about what you have to sell. Increase your energy level.
  • Wear a solid color that you love. No patterns or flamboyant jewelry. Lockdown your hair!
  • Make sure it is quiet where you are videoing so you can be heard.
  • You can edit video before you post if you are not going “live” to make sure your message is clear.
  • If you go “live”, make sure you have all your product close at hand so you don’t turn your back to the camera/phone. Or, take the camera/phone with you to show the product as displayed and you don’t have to be in the video. “Live” is one of the best ways to make a connection and create a community.


Virginia – OSHA Standard for COVID-19

Courtney Malveaux of Jackson Lewis delivers an in-depth webinar discussing the impact of the new regulations on your business.

Watch here
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Throughout March, April, May and June, we held weekly Reopen 757 Briefings discussing legislative and financial changes and impacts on small business. These are stored on our Retail Alliance YouTube Channel. Click here to access.


Recordings of all Retail Alliance live-streamed events are available to members. Please contact your Member Advisor for access details.

Please note: Information that is provided on this page is not an endorsement from Retail Alliance. Retail Alliance does not guarantee the accuracy, reliability, completeness, or usefulness of any information provided by the programs listed on this page.


Update your LOVEVA listing on Retail Alliance’s Buy Local app by emailing us. Visit to check out local LOVEVA businesses!

If you are a member of Retail Alliance and have a story you’d like to share with the media, please contact your Member Relations Advisor. We will endeavor to share your story with the media.

Retail Alliance is here to help the retail and small business industry get through this COVID-19 crisis. We are compiling resources to help you maintain operations and access assistance. Please contact us with any questions you have or for any assistance you may need.

SBA COVID-19 Relief Options – PPP, EIDL, Shuttered Venues Grant

SBDC Virginia – COVID Business Recovery Center

  • PPP Loan Forgiveness Rules, Worksheets, and Guides from Management One – here.
  • Virginia 30 Day Fund – here.
  • If your bar or restaurant hosted live music in 2019, you might be eligible for this $10k relief grant. Learn more here.
  • Chesapeake Small Business Grant – Applications now open. Click here.
  • Dominion Energy Small Business Relief Program – apply here.
  • Verizon Big Concert for Small Business grants – learn more here.
  • $10k Small Business Advertising Grant – apply here.
  • DoorDash and the Virginia Restaurant, Lodging & Travel Association (VRLTA) $450,000 grant program for Virginia restaurants – learn more.
  • Suffolk small business grants. Apply here.

Chesapeake Small Business COVID-19 Recovery Grant

Chesapeake COVID-19 Utility Relief Program

Portsmouth COVID-19 Business Recovery Grant

Suffolk COVID-19 Small Business Assistance Grant Program

Franklin Southampton Cares Act Small Business Grant

Williamsburg Community Foundation – Small Business Relief Fund


The U.S. Small Business Administration is increasing the maximum amount small businesses and non-profit organizations can borrow. Starting the week of April 6, 2021, the SBA is raising the loan limit for the COVID-19 EIDL program from 6-months of economic injury with a maximum loan amount of $150,000 to up to 24-months of economic injury with a maximum loan amount of $500,000. Click here for info.


The Shuttered Venue Operators Grant (SVOG) program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, and amended by the American Rescue Plan Act. The program includes over $16 billion in grants to shuttered venues, to be administered by SBA’s Office of Disaster Assistance. Applications will reopen April 24. To register for an application account, click here. FAQs click here.


President Joe Biden signed the PPP Extension Act of 2021 into law, extending the Paycheck Protection Program an additional two months to May 31 and then providing an additional 30-day period for the SBA to process applications that are still pending. Click here for info.


This program provides emergency assistance for eligible restaurants, bars, and other qualifying businesses impacted by COVID-19. Click here for more information.