Phase Three Guidelines

While Virginia remains in Phase II for the time being, Governor Northam’s office has released guidelines for Phase III so that businesses may begin the planning process.

  • View the full guidelines for businesses here.

Please note, as of now we do not know when Virginia will enter Phase III. These guidelines are for planning purposes only at this point.

Safer at Home: Phase Two

Guidelines for all business sectors, print resources, instructions, and more, click here.


Update June 16, 2020: PPP Loan Forgiveness Application with Instructions

SBA released an updated standardized PPP loan forgiveness application with instructions on June 16, 2020.

Please note: Information that is provided on this page is not an endorsement from Retail Alliance. Retail Alliance does not guarantee the accuracy, reliability, completeness, or usefulness of any information provided by the programs listed on this page.



York County Economic Development

Local businesses in York County may receive up to $3,000 to cover expenses incurred due to COVID-19 with the York Cares Grant Business Recovery Assistance.

Eligible expenses include:

  • Signage, advertising, & marketing
  • Rent or mortgage
  • Cleaning services
  • Purchase of protective equipment
  • Utilities

Learn more & apply here:

City of Suffolk Economic Development

The Suffolk Economic Development Authority (EDA) has rolled out a new small business grant program to support businesses impacted by COVID-19. Up to $200,000 has been allocated as emergency relief, with up to $5,000 available for each qualifying business. Businesses with less than 50 full-time employees, have a brick-and-mortar operation, are for-profit and have been operational prior to Jan 1, 2020 are encouraged to see if they qualify for the grant.

A full list of criteria, along with application and instructions can be found on the Suffolk Economic Development Department website at under COVID-19 Resources.

Contact Gregory Byrd at 757.514.4042 or

City of Chesapeake

City council members have approved $3 million for the development of a small business assistance program, which will expand the types of businesses that can apply for local relief money.

On Monday 6/8, the city revealed plans for a “small business COVID-19 recovery grant” that allows for-profit businesses to submit pertinent financial information and qualify for money. The city said it will give preference to businesses that have made efforts to stay open and keep as close to full employment as possible. Small, woman, minority and veteran-owned shops also will receive preference.

Isle of Wight County and the Towns of Smithfield and Windsor

Established the COVID-19 Business Interruption Small Business Grant Program to help businesses impacted by COVID-19 recover and reopen. This grant program is fully funded by Federal CARES Act proceeds. This grant is one-time financial assistance for eligible, for-profit small businesses (fewer than 50 employees) to reimburse the costs of business interruption related to certain sections of Governor Northam’s Executive Order 53. Grants are available for an amount up to $2,000 per business. There is a limited amount of funds for this program, and the application period will close when funds are depleted. Grant applications will be processed and funded on a first-come, first-served basis upon submission of a complete application and all supporting documentation.

For more information contact Nicole Talton, Economic Development Coordinator, 757-365-6251 or Click here for guidelines. Click here for Frequently Asked Questions.

City of Virginia Beach Economic Development Investment Program Part E Grant.

Not accepting applications at this time.

City of Williamsburg COVID-19 Grants

  • COVID-19 Marketing Grant – Created to assist with the cost of eCommerce upgrades, marketing or other expenses incurred by City businesses as they continue to operate through the pandemic.
  • COVID-19 Business Grant – Created to financially assist city businesses that have been adversely affected by the COVID-19 pandemic. If you have questions about this grant program, please review the Business Grant FAQ
  • Greater Williamsburg Small Business Relief Fund – The City of Williamsburg Economic Development Authority contributed to this fund, which serves businesses in the City of Williamsburg, York County and James City County through the VA 30 Day Fund.

City of Newport News COVID-19 Small Business Resiliency Grant

To ensure the resiliency of local businesses, the City of Newport News and the Economic Development Authority of Newport News, Virginia (EDA) have established the Newport News COVID-19 Small Business Resiliency Grant to support eligible small businesses impacted by COVID-19. This grant is one-time financial assistance given to eligible for-profit small businesses, excluding franchises and national chains, in amounts not to exceed $5,000. There is a limited amount of funds for this program. The grants will be committed and funded on a first-come, first-served basis based upon availability of funds, program guidelines and submission of a complete application and supporting documentation. For Program Guidelines and Application information, click here. Applications may be submitted beginning at 9:00 AM on Friday, May 8, 2020. For questions about the program guidelines or application process, please contact Priscilla Green with the Department of Development at (757) 509-2587 or

City of Hampton: COVID-19 Small Business Assistance Program

Hampton City Council has authorized a forgivable loan assistance program to be administered by the Hampton Economic Development Authority (EDA) for small Hampton-based businesses. These forgivable loans of up to $10,000 are designed to give Hampton businesses access to needed cash until federal and/or state assistance funds arrive. The loans can be used for payroll expenses, rent or mortgage payments, utility expenses, marketing and other eligible business expenses incurred during normal operations. Applications will be accepted until the earlier either available funds are exhausted or until Sept. 30.

Click here for more info.

Norfolk Small Business Grant

A disaster assistance grant product for businesses restructuring and resuming business operations. The City of Norfolk Department of Economic Development is offering a grant product to assist City of Norfolk businesses with resuming and/or restructuring their business operations to respond to the COVID-19 pandemic. Funds can be used for specific overhead expenses needed to support pivoting business model or needed supplies to operate in a post pandemic environment. Grant funds are available to small, for profit businesses, physically located in the City of Norfolk. This product is ideal for restaurants, local retail and small business owners primarily serving the City of Norfok and the general Hampton Roads region. Round 2: June 12-19, 2020. Grant Amount $2,000. More details here. Apply here.


  • Truist/Lowes LISC – Thanks to a $5 million grant from Truist, combined with support from Lowes, and other partners, LISC will provide the emergency assistance that small businesses desperately need to stay afloat. Grants of up to $10,000 each to small business owners to help meet their most immediate needs. Eligible expenses include: Paying rent and utilities, Meeting payroll, Paying outstanding debt to vendors, Upgrading technology infrastructure, Other immediate operational costs.  The LISC grant portal will be open to accept applications from June 11th through June 17th. Awards will be made to qualified businesses, and eligibility is based on accurate and complete submission. Priority will be given to minority-, women-, and veteran-owned businesses. Nonprofits are not eligible for this grant opportunity. Applications will be reviewed based on criteria designed to prioritize particularly challenged businesses, and the final grantees will be randomly selected from the top scoring applicants.
  • In partnership with Verizon, the digital fundraising and advocacy platform Hello Alice is offering emergency grants of up to $10,000 for companies impacted by the coronavirus pandemic.
  • Google is offering $340 million in advertising grants for small and medium-sized businesses, a credit that will be added automatically to Google Ads accounts.
  • Verizon has allocated $5 million to the Local Initiatives Support Corporation to distribute via grants to small businesses.
  • GoFundMe partnered with Intuit QuickBooks, Yelp, GoDaddy, and to give small businesses a $500 grant if they raise at least $500 on GoFundMe.
  • Salesforce Care Offering Small Business Grants of $10,000 to replenish materials, pay salaries, or adapt their business model to overcome these challenging times. The grant application will be available to US businesses in mid-April . Click here for more information. Click here to go directly to the interest form.
  • U.S. Chamber of Commerce: Save Small Business Fund. The Save Small Business Fund is a grantmaking initiative led by the U.S. Chamber of Commerce Foundation. The fund will offer $5,000 grants for employers across the country.
  • Nav: Small Business Grant Contest. Nav is giving grants to small businesses that tell a story of preservation and opportunity in the face of a past or ongoing challenge. Apply by May 30th
  • Hampton Roads Workforce Council and Greater Peninsula Workforce Board Rapid Response Funding. Rapid Response Funding through the Workforce Innovation and Opportunity Act, to assist employers eligible to remain open during this emergency. Funds are reserved for small businesses (250 employees or less) and may be used to clean facilities and support emergency needs. The grant will support layoff aversion strategies and activities designed to prevent, or minimize the duration of unemployment resulting from layoffs due to COVID-19. COVID-19 RR Grants Information Sheet  COVID RR Small Business Support Application  Assurances and Certifications. Questions may be directed to:Jackie Rondeau,, 757-629-4695 (Southside, Hampton Roads region) or Diana Cordero,, 757-251-8935 (Greater Peninsula region)


  • The Council for Community and Economic Research (C2ER) website features a state tracker of financial incentive programs across the country, updated twice a year.
  • VA 30 Day Fund Offering Forgivable Loans for Virginia Small Businesses. $100,000 in “seed money” intended to help businesses meet payroll, preserve health-care coverage for workers and avoid layoffs while awaiting the federal aid. The fund will provide up to $3,000 to each approved small business. Recipients do not have to repay the money, but if they eventually are in a position to do so, it will be directed to another qualified business. Click here for more information.


  • Store signage to remind customers to follow safety guidelines including social distancing and wearing face coverings, signs are available for download here (English only)
  • Tip Sheet for Talking with Landlords About the COVID-19 Crisis click here (provided by Jenny Crittenden, Retail Alliance Board, and Gloucester Main Street Preservation Trust)
  • Rent Relief Request for Landlord click here (provided by Lori Janke, Clothes Mentor Newport News/Once Upon A Child Newport News)
  • Notice of Temporary Layoff or Furlough Due to Coronavirus click here (provided by Lori Janke, Clothes Mentor Newport News/Once Upon A Child Newport News)


Please use the logos below to show your support for buying local during this difficult time.

  • Local Now, More Than Ever Logo (PNG) Download
  • Local Now, More Than Ever Logo – No Background (PNG) Download
  • Local Now, More Than Ever Logo – Profile Image (PNG) Download


If you have not created a business continuity plan before Coronavirus, you may want to do one now. SCORE and IBHS have both created toolkits for businesses with practical forms and advice designed to help small businesses plan for any type of business interruption, so they can quickly re-open and resume operations following a disaster.


Mary Landgrebe with Retail Inventory Solutions:

Are you doing everything you can now to sell the product you have in store?

  • Are you posting and going live on social media featuring what you have to sell now. The posts can be simple with a photograph, sizes, price, and any special discounts you are offering.  Going “Live” creates a connection with people that they truly crave, especially right now.
  • Look at the inventory that you have in your store now.  Will it still be relevant in May and June?  If you have items that you can answer “no”- these items should be posted at deep discounts 40-50% off or more.  This includes winter items, early spring, and certainly anything older.  There is a point that you have to look at merchandise as cash instead of margin.
  • Do you have enough new product for when your store is back up and running?  If not, you may need to buy some fresh merchandise.
  • It is such an unusual time, but it will not last.  All indications are that this is creating a pent up demand.  Be positive and be ready!

Cheryl Tan with Cheryl Tan Media:

  • Make sure your lighting is good in the space that you will be videoing and that you are in clear view. Make sure you are looking in the right place.
  • Be animated and excited in your video so the consumer will be excited about what you have to sell. Increase your energy level.
  • Wear a solid color that you love. No patterns or flamboyant jewelry. Lockdown your hair!
  • Make sure it is quiet where you are videoing so you can be heard.
  • You can edit video before you post if you are not going “live” to make sure your message is clear.
  • If you go “live”, make sure you have all your product close at hand so you don’t turn your back to the camera/phone. Or, take the camera/phone with you to show the product as displayed and you don’t have to be in the video. “Live” is one of the best ways to make a connection and create a community.


An in-depth virtual workshop series with David Nagle and Crystal Tyler of Jackson Lewis P.C.

These webinars will help businesses ensure that they are prepared for the significant upcoming changes to employment law as the new labor laws passed during the 2020 General Assembly Session are set to take effect July 1, 2020.

The review of new laws and amended laws will include new anti-discrimination state law, wage and hour laws, and non-compete agreements particularly for “low-wage employees.” Most of the new and amended laws discussed will apply to private employers with six or more employees.

PART 1: JUNE 23, 10am-11:30am REGISTER NOW

PART 2: JULY 14. 10am-11:30am REGISTER NOW


Fridays at 9:30 a.m. for an approximately one hour REOPEN 757 Retail Briefing, where we update you on legislative actions regarding COVID-19, resources to help retailers reopen their business, and provide any financial support updates, especially regarding the PPP and EIDL assistance. We welcome any questions you may have. We are joined by legislative and financial experts who can answer any questions you may have. Please register in advance for these meetings. After registering, you will receive a confirmation email containing information about joining the meeting. Click here to register.


Upcoming: STRIVE Loss Prevention Virtual Meeting

Topic: Using Technology to Assist Against COVID-19. Register here.
Matthew Netardus, of Security 101, will present on the various technologies business and retail owners can use to better protect themselves, customers, and staff from COVID-19.

Topics will include but are not limited to:

• Fever Detection
• Mobile Credentials
• Anti-Microbial Handles
• Occupancy Sensors/Analytics
• Social Distancing Analytics.

Recordings of all Retail Alliance live-streamed events are saved on Retail Alliance YouTube channel shortly after they conclude. Click here for playlists to our previous educational workshops and webinars.

Tuesday, June 2. Becoming a Fan Favorite Business. Kaycee McCoy, CEO & Creative Director of Create/Captivate Digital Marketing, is hosting a unique STRIVE Workshop with the goal of showing you how to turn your business into a fan favorite business. Kaycee conducted a social media and communications audit of several Retail Alliance members who are seen as fan-favorite fixtures of Hampton Roads. These members have a large and dedicated following who love to interact with and support them. During COVID-19 they have shown immense leadership and crystal clear communication with their audience. Kaycee shows you exactly what they are doing and why it is working to help them grow and retain their potential customer base.

Thursday, May 7, 11:00 a.m. – 12:15 p.m. 5 Ways to Pivot Your Marketing During A Crisis. The team from Germono Advertising Company will guide you through five ways you can pivot your marketing during a crisis during this free, educational webinar provided by Retail Alliance.

Tuesday, May 12, 2020. 9:30-10.45 a.m. Simple Self-Care Practices to Reduce Workday Stress. Life and Business Coach, Rebecca Reimers Cristol, ACC, will present a variety of simple, self-care habits to incorporate into your daily schedule. Reducing stress increases your energy, patience, focus, and therefore productivity. At the end of this webinar, you will have new ideas to manage your stress and a plan of action to hold you accountable for daily self-care.

Tuesday, May 5, 9:30-10.45 a.m. Gloucester Panel: Main Street Survival. Featured a panel of retail and business leaders from Gloucester, discussing the effect COVID-19 has had on their businesses, main street, and the Gloucester community. Panelists were: Jenny Crittenden, Gloucester Main Street Preservation Trust; Jennifer Haggerty, Gloucester Main Street Association; Paige Drewry, Kelsick Specialty Market, Terri Crowder, Northern Neck Popcorn.

Thursday, April 30, 9:30-10.30 a.m.  Managing Cash Flow Through A Crisis. Between managing debt, acquiring capital, and just paying the daily expenses of operating, making good decisions on what takes priority is hard enough as it is, but during a crisis, it becomes very blurred and difficult to figure out. President of Pixel Financial Group, Misty Leinberger, CPA, MBA shared what you can do to manage cash flow during a crisis.

Tuesday, April 28, 9:30-10:45 a.m. How to Crush Retail Sales by Selling Online Even When Your Doors are Closed (E-Commerce). Presented by AdImpact Marketing. Your new reality: Doors may not open May 1st. Now what? It’s no longer a guarantee that business will be open…maybe anytime soon. Customers will want assurance that it’s safe to come back. There won’t be a snapback. Many retail strategies for upselling, such as in-store classes and events, may not return. You may be forced to pivot or die.

Thursday, April 23, 9:30- 10:45 a.m. Inventory Management During A Crisis. What do retailers do with inventory they currently have when a crisis hits? How do you move inventory when there is an active stay at home order in effect?Mary Landgrebe, Retail Inventory Solutions, answered those questions and more during her webinar presentation.

Tuesday, April 21, 10:30-11:45 a.m. Retailer’s Response: Retail Alliance Board Member Panel. We invited members of Retail Alliance’s Board of Directors to join us for a live-streamed panel discussion. These retail business owners talked about their response to this pandemic. How it has impacted their business, how they have had to adapt their operations, their experiences of getting financial help if needed, and how they see the future months unfolding in retail. But it won’t be all doom and gloom. They also shared their good stories too, in their business and in their community. Panelists: Denise Clarke, Care-A-Lot Pet Supply; Jenny Crittenden, Gloucester Main Street Preservation Trust; Philip Scotti, Philip Michael Fashion for Men.

Thursday, April 16, 9:30-10:45 a.m. Retailer’s Response: Retail Alliance Board Member Panel. We invited members of Retail Alliance’s Board of Directors to join us for a live-streamed panel discussion. These retail business owners talked about their response to this pandemic. How it has impacted their business, how they have had to adapt their operations, their experiences of getting financial help if needed, and how they see the future months unfolding in retail. But it won’t be all doom and gloom. They also shared their good stories too, in their business and in their community. Panelists: Pamela Katrancha, Garden Gazebo; Lori Janke, Clothes Mentor/Once Upon a Child, Newport News; Jack Plomgren, Cartridge Man.

Tuesday, April 14, 9:30-10:30 a.m. Video Marketing. Cheryl Tan, owner of Cheryl Tan Media, presented on the ins and outs of video marketing. With COVID-19 forcing many retailers and small business owners to rethink their marketing strategies, Cheryl is here to help guide you through the world of video marketing. She went over ways to record, edit, upload, and promote compelling videos to help you reach your customers in this period of social distancing.

Thursday, April 9, 9:30-10:30 a.m. Employment Issues Related to COVID-19. Presented by Willcox & Savage, P.C. This webinar discussed issues relating to layoffs, furloughs, unemployment claims and other topics resulting from the Coronavirus pandemic and the subsequent Families First Coronavirus Response Act (FFCRA) and the Extended Family Medical Leave Act (FMLA) bills recently introduced.

Tuesday, April 7, 8:30-9:45 a.m. Email Marketing. Sonya Schweitzer, The Intentional Marketer, shows you how to use email marketing to reach your customers, improve sales, and increase customer interaction. Attendees will walk away with at least three to-dos they can implement immediately in their business on various trending topics. 1. How to construct your email, 2. A list of ways to collect email addresses, 3.  How to set up an account for mass emailing.

Thursday, April 2, 9:30-10:30 a.m. Emergency Business Planning. Presented by Bernd Haase, The Alternative Board. With the very fast onslaught of the Coronavirus threatening to disrupt business operations through the region, there are three ways you can face the future: panic, do nothing, or plan. As a TAB Business Coach, Bernd’s goal is to guide business owners through these tough times and help navigate the uncertain waters…and the best way to do this is to plan, making the situation under your control as much as possible. What should you, as a business owner or responsible manager – do to prepare YOUR business?

Tuesday, March 31, 9:30-10:30 a.m. Resiliency and Decision-Making in Uncertain Times. Local, award-winning Mind Hack Coach, Lisa Smith gives perspective, guidance, mental shifts, and resources based on her 24 years of working with the neuroscience of optimal performance and the teachings from her own high-level business and mindset coaches. We are all looking for a sense of hope right now, and a way to feel in control of our circumstances—or at least our actions and outcomes. We can’t wait for something or someone to save us. We must become our own heroes. With the teachings, understandings, and inner resources Lisa will share in this session, her intention and commitment are that you will leave with a new sense of optimism and hope for your business, your self, your family and your future, and additional resources to support you along the way.

Please note: Information that is provided on this page is not an endorsement from Retail Alliance. Retail Alliance does not guarantee the accuracy, reliability, completeness, or usefulness of any information provided by the programs listed on this page.


Update your LOVEVA listing on Retail Alliance’s Buy Local app by emailing Lisa Renée Jennings. Visit to check out local LOVEVA businesses!

Retail Alliance member, Studio Center, a production company with five East Coast locations, including two in Virginia Beach and one in Richmond, is providing free radio production to help broadcast about closings, postponements and other operational changes. The offer — for a radio spot of up to 30 seconds — is for any organization, municipality, educational institution or company in the U.S. Call 866-515-2111 for more information.

Valpak, a Retail Alliance member, is offering free online advertising on now through July 1st. Click here for more information!

CoVa Magazine (VistaGraphics, a Retail Alliance member) is offering free online listings for restaurants, bakeries and coffee shops to inform the public of hours and services provided. Click here to list your business.

Sky4TV is offering a Buy 1 package at $300, get 2 free – That’s 60 spots for $300! (All Spots Guaranteed to Run) + Social Media Post at no additional cost. Click here for details.

Cox Media is offering an affordable social media advertising package to help you get your message out. Interested? Email Click here to read full details.

Getting your message out to those users while keeping your doors open
With “Social Distancing” as our new norm, each of us must adapt to keep a business going.
Whether it’s curbside pickup, delivery and/or drive through, let us help you get your message out.

13NowsNow #LOVELocal have put together a database with an interactive map that lets everyone find small businesses that are open. That includes restaurants. If you own a small business or work at one in Hampton Roads or northeastern North Carolina, visit this page to submit your information.

WTKR News 3 has put together a list of restaurants that are still open so people can consider utilizing takeout or curbside pickup to support local businesses. Add your restaurant, coffee house, cafe, brewery, etc to the list by visiting this page: !

iHeart Radio is offering a free listing on their four radio stations calendar events page for restaurants, bakeries, cafes, coffee shops. Send the following information to

Business Name:

Virginia Media has created, through Airtable, two listings to help our local retailers and restaurants! Please enter your information on this form, for retail and for restaurants to let consumers know your hours, online ordering, pickup, delivery or how to support you in other ways.

To view retail list, click here
To view restaurant list, click here

Virginia Eats + Drinks has also created a restaurant listing (click here) across Coastal Virginia and across the Commonwealth and their current offerings. Click here to add or update your listing.