The Retail Alliance is dedicated to supporting our retailers throughout Hampton Roads and with the recent reports of COVID-19 cases within the United States, it is imperative that that our members have access to resources and be able to enforce strategies to protect your workers while continuing operations.

We’re sure you have all received numerous communications from Government departments, media, suppliers, etc. Instead of trying to keep this website up to date with all the latest info, it is more efficient and effective to link to the original sources that supply the most up to date information. Here are some links that may help that give you the latest information and advice. Please reach out to us with any suggestions, advice, or questions to


Governor Ralph Northam issued a statewide order on Mar 23 to protect the health and safety of Virginians and reduce the spread of the novel coronavirus, or COVID-19. Executive Order Fifty-Three orders the closure of certain non-essential businesses, bans all gatherings of more than 10 people, and closes all K-12 schools for the remainder of the academic year. Governor Northam is also urging all Virginians to avoid non-essential travel outside the home, if and when possible.

This order goes into effect at 11:59 PM on Tuesday, March 24, 2020 and will remain in place until 11:59 PM on Thursday, April 23, 2020.

Please read the Executive Order below to see the list of non-essential and essential businesses and how this may impact you.


Governor Northam Announces New Measures to Combat COVID-19 and Support Impacted Virginians

Direct adherence to 10-person gathering ban, quarantine for high-risk individuals, worker and employer support.

Gov. Northam has issued an emergency order that requires all restaurants, theaters and fitness centers to reduce capacity to 10 patrons or less, or close.

Failure to comply can result in their permit being suspended and future violation will result in a class 1 misdemeanor.


U.S. Department of The Treasury, IRS and the U.S. Department of Labor announce plan to implement Coronavirus-related paid leave for workers and tax credits for small and midsize businesses to swiftly recover the cost of providing Coronavirus-related leave. Read details in link below:

DOL Announces New Guidance on Unemployment Insurance Flexibilities. On March 13 DOL announced new guidance outlining flexibilities that states have in administering their unemployment insurance (UI) programs to assist Americans affected by the COVID-19 outbreak. Read details in below below:

The Department of Labor issued guidelines and recommendations for preparing workplaces ( for COVID-19 along with links to more detailed information and resources.

DOL’s Occupational Health and Safety webpage provides information for workers and employers about the evolving coronavirus outbreak. The information includes links to interim guidance and other resources for preventing exposures to, and infection with, the novel coronavirus—now officially named COVID-19.


If you have not created a business continuity plan before Coronavirus, you may want to do one now. SCORE and IBHS have both created toolkits for businesses with practical forms and advice designed to help small businesses plan for any type of business interruption, so they can quickly re-open and resume operations following a disaster.




The health and safety of customers and workers is retailers’ top priority. This pandemic is impacting retail across the US and the world and we are following closely the National Retail Federation (NRF) who is keeping in keeping in touch with government agencies, health experts and retailers as the situation continues to evolve.

NRF is addressing the supply chain implications as well as developments related to the spread of the virus globally and domestically. The latest information is published on their website.


The CDC has issued a guide for employers to plan and respond to COVID-19. Highlights include:

  • Actively encourage sick employees to stay home
  • Separate sick employees
  • Emphasize staying home when sick, respiratory etiquette and hand hygiene by all employees
  • Perform routine environmental cleaning
  • Advise employees before traveling to take certain steps

You can view the full employer guide here.

The CDC has also issued a “workplace tips” guide that can be found here.


Latest Update: Small Business Administration Will Provide Disaster Assistance Loans (link)

SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance for a small business. These loans can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing. Further resources can be found on SBA’s website: and

Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019 (COVID-19)


The Virginia Department of Health  is continually updating their resources to include the latest numbers and information relevant to COVID-19 in the Commonwealth.

Interim Guidance: Considerations for Businesses and Employers, Coronavirus Disease 2019 (COVID-19)

VDH Interim Guidance: Information for Food Establishments Regarding COVID‐19

Virginia Department of Health Guidance on Executive Order 53 with regard to restaurants

FAQ page on Executive Order 53:


President’s Coronavirus Guidelines for America

Today, the White House released: The President’s Coronavirus Guidelines for America – 15 Days to Slow the Spread. Guidelines can be found below.

The President’s Coronavirus Guidelines for America – 15 Days to Slow the Spread (graphic)

  1. Listen to and follow the directions of your state and local authorities.
  2. If you feel sick, stay home.  Do not go to work.  Contact your medical provider.
  3. If your children are sick, keep them at home.  Do not send them to school.  Contact your medical provider.
  4. If someone in your household has tested positive for the coronavirus, keep the entire household at home.  Do not go to work.  Do not go to school.  Contact your medical provider.
  5. If you are an older person, stay home and away from other people.
  6. If you are a person with a serious underlying health condition that can put you at increased risk (for example, a condition that impairs your lung or heart function or weakens your immune system), stay home and away from other people.
  7. Even if you are young, or otherwise healthy, you are at risk and your activities can increase the risk for others. It is critical that you do your part to stop the spread of the coronavirus:
    • Work or engage in schooling from home whenever possible.
    • If you work in a critical infrastructure industry, as defined by the Department of Homeland Security, such as healthcare services and pharmaceutical and food supply, you have a special responsibility to maintain your normal work schedule.  You and your employers should follow CDC guidance to protect your health at work.
    • Avoid social gatherings in groups of more than 10 people.
    • Avoid eating or drinking in bars, restaurants, and food courts – use drive-thru, pickup, or delivery options.
    • Avoid discretionary travel, shopping trips, and social visits.
    • Do not visit nursing homes or retirement or long-term care facilities unless to provide critical assistance.
    • Practice good hygiene:
      • Wash your hands, especially after touching any frequently used item or surface.
      • Avoid touching your face.
      • Sneeze or cough into a tissue, or the inside of your elbow.
      • Disinfect frequently used items and surfaces as much as possible.

Retail Alliance Weekly Coronavirus Video Briefings

Here you can find weekly briefings about the effects the Coronavirus is having on retail. In these video briefings, we provide updates on legislative actions, what we are doing to help, and answer any questions you may have.

March 27, 2020:

March 20, 2020:


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