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May 15, 2024

Defining Your Ideal Customer

Recorded Strive Webinar presented by Sonya Schweitzer on how to define your ideal customer.

Recent Posts

Virginia Retail Matters 2026: A Day of Insight, Connection, and Looking Ahead
Parasols and Possibilities: A Retail Therapy Recap
Hiring, Retaining, and Growing a Great Team: Real-World Staffing Lessons from Local Retail Leaders
Retail Alliance Honors: Event Recap
Lifetime Achievement Award Honoree: Phil Scotti – Celebrating a Legacy of Leadership, Service, and Unwavering Commitment to Retail

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Championing the individual success of retailers through education, advocacy, and connections throughout Hampton Roads.

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Office Information

Call Us 757.466.1600

Our Location 101 W Main St Suite 905
Norfolk, Virginia 23510
United States

DEI Statement

At Retail Alliance, we are committed to fostering a diverse, equitable, and inclusive environment where every member, partner, and employee feels valued and respected. We believe that embracing diversity in all its forms enriches our community and drives innovation and success. Our dedication to equity ensures that everyone has access to the resources and opportunities they need to thrive, while our focus on inclusion guarantees that all voices are heard and celebrated. Together, we are building a retail community that reflects the vibrant diversity of the people we serve.

Inclusive Values for Vibrant Retail

At Retail Alliance, we are committed to fostering a diverse, equitable, and inclusive environment where every member, partner, and employee feels valued and respected. We believe that embracing diversity in all its forms enriches our community and drives innovation and success. Our dedication to equity ensures that everyone has access to the resources and opportunities they need to thrive, while our focus on inclusion guarantees that all voices are heard and celebrated. Together, we are building a retail community that reflects the vibrant diversity of the people we serve.

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