Facilitators & SMEs


The complete Certificate in Retail Operations (CROps) costs $995.00, including books and materials.

The CROps Certificate is a seven-part course that runs for 42-weeks and is designed to be completed over nine months of course work using a combination of distance and face-to-face learning methodologies.

The program uses the concept of the Seven Principles of Retail Excellence as the framework for presenting the key elements of successful retail operations, with each course corresponding to one of the principles.

Each principle is also offered individually at a cost of $165 including books and materials.


The Certificate is presented using a hybrid model, where some work is done online and other work is done in a face-to-face classroom. Online work allows participants to work at their own pace, at a time and place most convenient for them. They will engage in exercises in their online classroom, which will be monitored by their cohort facilitator. The online activities are designed to prepare them for their face-to-face classroom experience.

Approximately every one to two weeks, participants will gather in a more traditional classroom setting to clarify and reinforce the online content. Although the facilitator will oversee the classroom, an individual class may be taught by other, more specific subject matter experts.

Both the online and the face-to-face elements are designed to complement and reinforce each other. The facilitator works with a specific cohort for the entire length of the program, providing continuity and accountability. The facilitator is responsible for overseeing discussion boards in the online classrooms, assisting participants in staying on track, and alerting the CRE Director of any problems.


Each individual 6-week-long course concludes with a formative assessment that produces elements that will be used to create what is the summative assessment for the Certificate: a working business plan.

The summative evaluation for the program will be the business plan produced during the Business Planning course. The plan will be  reviewed, and feedback provided to the participants. The business plan is assessed on a pass/fail basis, but specific observations for improvement will be relayed to participants. Recognition will be given to the participant in a cohort who produces the best overall plan. Participants will be provided a rubric for guidance in understanding the criteria for evaluating the plans.

Certificates will not be awarded unless the business plan is passed by the evaluators. Those participants not meeting the proscribed criteria will be afforded opportunity to correct any deficiencies.

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