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Retail Alliance’s own, Kylie Ross Sibert, VP, Corporate Communications, will host a deep dive into the effect COVID-19 is having on retail and how it will directly impact this upcoming holiday season.

The 2020 holiday shopping season will make history — not because retailers are seeing record-breaking sales or meeting pre-COVID predictions, but because it will look so different. The stakes have never been higher as the pandemic continues to disrupt the retail industry.

What can retailers expect this holiday shopping season? What are consumers’ perceptions of small business? Where are they spending their time online? What do they want small businesses to focus on? How do you make them feel safe to come and shop in your store? How has COVID impacted digital sales? What should you do to adapt? How will the role of the store — and associates — evolve? We’re going to take a look today at all those topics and make 5 predictions for the upcoming holiday season.

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