Public Relations 101 STRIVE Workshop

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Learn how to connect with the media to get free press and be “the” expert spokesperson for your business and industry.

Speaker: Cheryl Tan, Cheryl Tan Media, LLC

Bio: Stories bring people together, and over a 20-year career in TV news, Cheryl Tan told thousands of stories while working as a broadcast journalist in Georgia and Virginia. Now, Cheryl shares those interviewing and storytelling skills with business owners.

You may remember Cheryl from her time on WAVY TV 10’s #1-rated morning show. She raised three children while working “the morning shift” – for a workday that started at 4 a.m. Those years were a blur! In June 2014, she left the bright lights of TV news to start her own video marketing & media strategy company.

As a journalist turned entrepreneur, Cheryl taps into the skills she developed while on the air and uses them to help entrepreneurs be seen as experts in their field. She helps them connect with clients, customers, and the media through video and public relations. Cheryl currently hosts the Sunday morning business show on WVEC, “HR Business Weekly.” You can catch the program every Sunday at 9 a.m.

She is also the host of the “STANDOUT with Cheryl Tan” podcast. Replays of both shows, as well as other free resources, are available at her online home:

Retail Alliance has re-launched our STRIVE workshops in a brand-new format! STRIVE workshops will now be available in-person and via live stream. In these one-hour workshops, you’ll walk away with at least three to-dos you can implement immediately in your business on various trending topics.

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