STRIVE Workshop: Defining Your Ideal Customer
February 16 @ 9:00 am - 10:15 am| Free – $10
How well do you know your customers? If you’re like most business owners, probably not as well as you should. One of the biggest mistakes you can make is not developing a deep enough understanding of your customer’s needs and instead make assumptions about how to solve for them. That’s why creating customer personas is so important.
In this STRIVE Workshop, Sonya Schweitzer, Founder, CMO and Copywriter of The Intentional Marketer, will teach you how to create the ideal customer persona that you can use in your marketing, ad development, sales strategies, and more.
Not only will she go into greater detail about the benefits of customer personas, she will also explain her proven methods and strategy for collecting the information and data you need to craft the most ideal persona possible.
About Sonya Schweitzer:
Marketing, done right.
Sonya‘s mission is to prove that marketing doesn’t need to be difficult, or mediocre.
Over the past 20+ years, Sonya has helped clients break through the mundane and uplevel the success of their business through intentional and exceptional marketing.
Rooted in the belief that all things marketing can be done differently and better, Sonya is dedicated to helping clients question the conventional and change the status quo.
Sonya founded the agency to bring brands to life through strategy, stories and narrative.
This STRIVE Workshop is the start of an 11-part STRIVE Series focused on digital marketing, customer service, sales, networking, and more.
Upcoming workshops include:
- Diving into Your Digital Platforms
- Social Media Advertising
- Social Media Metrics
- Content Planning
- Google Analytics
- Your Website Effectiveness
- Improving Customer Service
- Networking and Collaboration
- An End-of-Year Recap