STRIVE Workshop: Maximizing Your Digital Footprint
January 19 @ 9:00 am - 10:15 am| Free – $10
Just having a Facebook page or a website is enough, right? Probably not.
Join Kaycee McCoy, digital marketing pro and owner of Create/Captivate Digital Marketing, as she guides you through a complete breakdown of what you need to excel in a digital world.
Learn how to do an audit of your digital presence. You may be shocked to learn how much of your business is online without you knowing! Kaycee will give you the tools you need to find out what is out there about your business.
After you identify a problem it’s time to fix it, right? Kaycee has you covered there too! She will go over how to fix common issues that business owners have when creating their digital presence.
Lastly, Kaycee will be discussing the main places that you as business owners have to be online. She will identify these areas and go over how to set up shop in these key spaces.
About Kaycee McCoy (in her own words!)
Hi, I’m Kaycee McCoy, a digital marketing & branding expert based in Norfolk, Virginia.
The entrepreneurial spirit runs through my veins. My parents were successful small business owners, but they ran blue-collar companies like crude oil drilling and rock hauling. Growing up in that environment gave me a unique perspective on life; the moral of the story is that entrepreneurship was the norm and I’ve had a penchant for small business my entire life. At the ripe age of 5 years old I was happily answering the business phone and talking on the CB Radio to our truck drivers. And while most kids were babysitting or running lemonade stands in middle school, I was carefully crafting greeting cards and creating bracelet companies. Small business life is a part of my DNA: it’s who I am.
There is no greater privilege in my professional life than to team up with aspiring entrepreneurs, solopreneurs, and small business owners of all kinds to make their business ventures come to life through captivating marketing services and campaigns.
This STRIVE Workshop is the start of an 11-part STRIVE Series focused on digital marketing, customer service, sales, networking, and more.
Upcoming workshops include:
- Defining Your Ideal Customer
- Diving into Your Digital Platforms
- Social Media Advertising
- Social Media Metrics
- Content Planning
- Google Analytics
- Your Website Effectiveness
- Improving Customer Service
- Networking and Collaboration
- An End-of-Year Recap