STRIVE Workshop: Social Media Metrics
May 18 @ 9:00 am - 10:15 am| Free – $10
This virtual workshop will teach you how to understand and monitor the metrics and insights Facebook provides through their Business Manager and Ads Manager platforms.
Rusty Waddell and Ruslan Makhmudov, Studio Center, will explain how to navigate the platforms, expand on their purpose, and show how to interpret the data provided in a useful way.
They will also provide insight into how you can use this data to grow and support your business.
About Rusty Waddell
Rusty Waddell was welcomed to the Studio Center team two years ago as our Social Media Strategist. He is a result-oriented individual who works well under pressure, both individually and as part of a team. As a Social Media Strategist, he is tasked with strategy, content creation and aggregation, content publishing, profile optimization, reputation management, ads management, and analytic reporting for each client. Rusty manages social media platforms for multiple clients including Zoës Restaurant, Beach FC, The Gourmet Gang, and Bay Local to name a few. A graduate of the Art Institute with a degree in photography, he brings his talent to Studio Center when client needs arise for still photography to feature on their websites, social media posts, menus, and/or print projects. Rusty juggles a lot here at Studio Center but is also an accomplished juggler. He is a first-time dad to a beautiful, little girl named Ellie. When he needs to decompress he can be found playing classic video games, refining his baking skills, and painting.
About Ruslan Makhmudov
Ruslan is an experienced paid search strategist that has been in digital marketing for nearly six years. With his diverse marketing background, Ruslan has been given the opportunity to work with various clients throughout both the United States and in Russia. He develops client campaigns focusing on a strategy that exceeds client expectations and results. He looks at ways to make sure the client’s digital creativity stands out and engages the audience. He’s familiar with all the latest digital marketing tools and keeps up his knowledge of emerging engagement and messaging channel platforms. Ruslan is also Google Ads and Analytics Certified.
Ruslan moved to Virginia Beach about three years ago after he and his wife fell in love with the area while visiting his sister. He now gets to do what he loves while dipping his toes in the water at the Virginia Beach Oceanfront.
This STRIVE Workshop is the start of an 11-part STRIVE Series focused on digital marketing, customer service, sales, networking, and more.
Upcoming workshops include:
- Content Planning
- Google Analytics
- Your Website Effectiveness
- Improving Customer Service
- Networking and Collaboration
- An End-of-Year Recap