STRIVE workshops have been created monthly and are available at no cost to members ($10 non-members) on topics of interest for today’s retailers and other small businesses. These 1 hr 15 min workshops are held in-person at Retail Alliance headquarters with live stream and recording capabilities.

Subject Matter Experts share their expertise and advice, with participants provided at least three things they can implement right away in their businesses.

Topics are designed to be focused, timely and practical, frequently coming from the suggestions of our members.

Upcoming STRIVE Workshops

Have you ever wondered why Facebook seems to have so many programs and pages that appear to do the same thing? You have a Facebook page for your business, right? So why is there a Facebook Business page too? While we’re at it, what’s up with Creator Studio?

Worry not! Kaycee McCoy, a digital marketing pro and owner of Create/Captivate Digital Marketing, is here to help.

She will go over what each of these programs does, how to set them up and use them, and why you would want to.

Take your marketing and communication to the next level by using all of the tools at your disposal.

About Kaycee McCoy (in her own words!)

Hi, I’m Kaycee McCoy, a digital marketing & branding expert based in Norfolk, Virginia.

The entrepreneurial spirit runs through my veins. My parents were successful small business owners, but they ran blue collar companies like crude oil drilling and rock hauling. Growing up in that environment gave me a unique perspective on life; the moral of the story is that entrepreneurship was the norm and I’ve had a penchant for small business my entire life. At the ripe age of 5 years old I was happily answering the business phone and talking on the CB Radio to our truck drivers. And while most kids were babysitting or running lemonade stands in middle school, I was carefully crafting greeting cards and creating bracelet companies. Small business life is a part of my DNA: it’s who I am.

There is no greater privilege in my professional life than to team up with aspiring entrepreneurs, solopreneurs and small business owners of all kinds to make their business ventures come to life through captivating marketing services and campaigns.

This STRIVE Workshop is the start of an 11-part STRIVE Series focused on digital marketing, customer service, sales, networking, and more.
Upcoming workshops include:
Social Media Advertising
Social Media Metrics
Content Planning
Google Analytics
Your Website Effectiveness
Improving Customer Service
Networking and Collaboration
An End-of-Year Recap

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In this STRIVE: Loss Prevention presentation, Traci Powers, owner of Once Upon a Child Newport News and Clothes Mentor, will present the results of the 2020 Organized Retail Crime survey from the National Retail Federation. She will focus on the scope of current organized retail crime activity, what resources retailer’s have to combat it, and the overall impact organized retail crime has on the industry.

About Traci Bunn Powers:

Traci Bunn Powers is a native of Newport News, VA. She earned her undergraduate and graduate degrees from Campbell University in Buies Creek, NC. Immediately after Graduate School, she spent twenty years in Non-Profit Leadership in North Carolina and Virginia. She opened her first retail resale store in 2009 in Newport News, VA and she opened her second retail resale store in 2012.

She brings years of business acumen with specialty in Human Resources, Sales Leadership, Marketing, and Team Development. She has created programs to drive efficiencies in her stores that have been implemented in stores across the country. In addition, she has served on numerous boards in Virginia and is Chair of the Board for Just Compassion, a non-profit that addresses the lack of dental care in the western part of Virginia.

She has a wealth of teaching experience and served on the faculties of James Sprunt Community College (NC), Mount Olive University (NC), and the The John Leland Center for Theological Studies.

She has been very active in the Retail Alliance since 2009 and both her stores have been nominated several times for Retailer of the Year. She has been married to her husband Bruce for 23 years and they have 3 children, 2 dogs, and periodically different numbers of foster cats.

STRIVE: Loss Prevention invites Retail Alliance members, guests, and law enforcement members to listen to expert speakers regarding retail loss prevention and associated topics.

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Want to reserve a spot at next STRIVE Workshop event? Click on the Register Now button to the right to save your seat for!

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