Since the last edition of Retail Angles, LOVEVA’s new part-time Business Development staff member, Teresa Villorente, has been killin’ it! Teresa has signed on 19 new businesses, particularly in the Smithfield area.
With the nice weather upon us, Farm Markets and Breweries have been a focus for attracting new members. This summer you can find the LOVEVA booth set up at the Kings Grant Farmer’s Market every other Thursday to educate the public on why shopping local is important to our local economy and unique character.
LOVEVA has also been a guest booth at the Hampton Boulevard Farm Market. Vendors at Farm Markets are treated like mobile brick and mortar locations and the app is a great fit for them!
LAY A WAY FOR HOLIDAY CO-OP ADVERTISING!
The LOVEVA holiday co-op advertising is back and now is the time to plan for the busiest shopping season. This year’s packages are even better than the previous years as they include OTT/CTV.
What is OTT/CTV? Well, with ConnectedTV (CTV), your video ads will be served pre, mid, or post-roll within user-initiated content being viewed on a CTV (a Smart TV or content viewed on a TV via an Internet-compatible device, such as a Blu-ray player, streaming box or stick, or gaming console). Examples of sites your CTV ads could appear on include: Syfy, Travel Channel, TNT, CBS News, Freeform, Hulu etc. Great for reaching millennials and cord-cutters.
We’ll be working with WTKR (a CBS affiliate). There will be more commercials per package this year with a much higher net reach than previous years. On-air ads will run during the morning news, daytime shows, and evening news.
These packages are very affordable but you may also make monthly payments between now through January so that you may budget accordingly. If you are interested in signing up this year or have any questions, just email or call me.
Please contact Lisa Renée Jennings, LOVEVA Program Manager, at firstname.lastname@example.org or call (757) 965-3000.
THE ROYAL CHOCOLATE WINS LOVEVA BIZ OF THE YEAR!
Brenda Tusing accepted the award on behalf of The Royal Chocolate at the Retailer of the Year awards event on May 24 at Virginia Air & Space Center.
LOVEVAs and consumers were asked to vote for their favorite LOVEVA business.
Congratulations Brenda and Terry Restin!