Video Credit: East Carolina Creative

Established in 2007, Norfolk-based small business, Curvaceous Boutique, received the Overall Retailer of the Year award at our Retailer of the Year awards on May 24. They were selected from 157 nominees from across the Greater Hampton Roads region.

The Overall winner for ROTY 2018 is judged the best in retail in Hampton Roads. Curvaceous Boutique earned the title based on superior customer service and visual merchandising, as well as inviting aesthetics, knowledge of products, cleanliness and neatness of store, and more.

Originally, Cassandra Savage Ellis opened Curvaceous Boutique in 2007 on Newtown Rd in Virginia Beach but since moved to N. Military Hwy in Norfolk. Curvaceous Boutique offers plus-size trendy clothing for curvy women. It is a source for unique and head- turning fashions and concentrates on women’s wear sizes 12-24.

“Receiving the Overall Retailer of the Year award and being the first African American woman was phenomenal,” Cassandra replied when interviewed afterwards. “When I walked up to receive the award, I didn’t realize the level of the award until it was explained to me. I’m truly honored and not only do I accept the award for Curvaceous Boutique, but I accept it for all of my African American entrepreneurs, dreamers, and my plus-sized community.”

When asked what the best part about owning her own business, she replied, “I’m living my passion! I think if you’re passionate about anything, you don’t consider it work or a job. When I think about the countless hours I’ve put in over the years, it all goes back to my passion for being able to touch my customers’ lives.”

As Overall ROTY winner, Curvaceous Boutique receives a full year’s membership to Retail Alliance, exposure through PR as well as a professional video interview produced featuring their store.

Previous winners of the Overall Retailer of the Year award are: 2017: BedCrafters by Michelle; 2016: Yolanda’s; 2015: Fairfield Flowers; 2014: Serendip; 2013: Simply Selma’s; 2012: Carolina Cupcakery; 2011: Green Gates Gifts; 2010: The Royal Chocolate; 2009: Taste; 2008: Rowena’s

ROTY Logo with TowneBank logo

Photo Credit: Virginia Peninsula Photography