Three local consumers have proven their loyalty to buying local this holiday season, each winning a $100 gift voucher to a local LOVEVA business of their choice in the ‘Shift Your Shopping’ competition. Alice Gay Jenney of Virginia Beach, David Wolfe of Norfolk and Judith Joynes of Hampton were the three winners randomly selected on December 18, 2017.

To be eligible, consumers needed to use the LOVEVA app and shop ten (10) times at LOVEVA participating businesses between November 13th and December 17th. With over 300 Hampton Roads businesses on the app, consumers could stock up on groceries for Christmas, purchase Christmas gifts for loved ones, enjoy a dinner out, and more! The price of purchase didn’t matter. Every purchase using the app resulted in a heart and ten hearts was an entry; simple as that. 5,270 hearts were earned during the campaign period and 724 new local LOVEVA shoppers downloaded the app.

“I love supporting the local businesses in our community, and the fact that an app was developed to encourage everyone to shop locally and get rewarded at the same time is incredibly generous and a win-win for all involved,” raved winner, Alice Gay Jenney. “I would certainly STILL shop locally, but I love using my LOVEVA app and watching my little red hearts add up to a reward of my choice! I have gotten significant discounts at Farm Fresh, The Creative Wedge, and several other local merchants. I recommend everyone SHOP LOCAL and download the LOVEVA app!”

“It is so important to our local communities to shop at a local, independent store this holiday season, and throughout the year,” stated Lisa Renée Jennings, LOVEVA Program Manager. “Buying local keeps local character, increases employment, nurtures a sense of community, and provides a more relaxed, personal and rewarding shopping experience.”

Now in its third year, LOVEVA’s Shift Your Shopping campaign aims to encourage shoppers to buy local throughout the holiday season and be a catalyst to keep it going throughout the year.

For more information about the LOVEVA program or why local matters, please contact Lisa Renée Jennings directly at (757) 965 3000 or email

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Be A Local LOVEVA is a local first program for Hampton Roads. As an arm of the Retail Alliance, we support our local businesses and strive to educate the community about the benefits of eating, giving, hiring, and shopping locally first and foremost. Stronger local businesses mean stronger communities, schools, non-profits, and a more stable and reliable economy.

About Retail Alliance
The Retail Alliance, formerly known as the Retail Merchants Association of Tidewater, is a non-profit trade association serving the interests of local retailers in Greater Hampton Roads. The organization promotes and supports the healthy growth of retail businesses and trade through education, advocacy and member benefits.