As we close out winter, we are busy planning many activities and community outreach opportunities for the spring and summer months. Here’s a brief update on some of the projects underway:

Contestlovevacompetitionprizes

In the true spirit of giving, we held The Love Local Valentine’s Day contest, whereby LOVEVAs were asked to like, share, and tag a LOVEVA contest Facebook post. LOVEVAs were entered into a drawing for a fabulous gift bag that was filled with local gifts from Grape & Gourmet, Goodman & Sons Jewelers, The Royal Chocolate,Cerebral Palsy of Virginia, Jeff’s Flower’s of Course, and Retail Alliance, worth over $200!

On February 14th, one of our LOVEVAs, Karen Waters won the contest and was very excited to receive her prize!

App Development

The new updates on the app for both Apple and Android have been released and the website is nearly complete. The changes will incorporate a “promoted business” listing in the app for full Retail Alliance members. It also has improved the user experience and sped up the app functions.

Farm Fresh

We are excited to bring on Farm Fresh as a LOVEVA participant, beginning in March 2016. They have 40 stores in the Hampton Roads area and will be promoting this through their own marketing channels and in store events. So Shop Local, Shop Farm Fresh (and be rewarded for it!).

Events

Events are an important part of the LOVEVA marketing strategy and the latest event we participated in was ShowBride in Newport News. These types of events are a great way to connect with potential LOVEVAs, encourage downloads and connect with prospective businesses. We look forward to being part of the spring events coming up in Hampton Roads.

Training

As always, if you need any training for you or your staff, please contact me and I’ll be happy to come out to your business. My details are: kseibt@retailalliance.com or call (757) 965-3000.