Written by Kylie Ross Sibert

Black Iris Florist color logo image

Name of Business: Black Iris Florist
Owner:  Todd Wadsworth
Website Address: BlackIrisFlorist.com
Phone Number: (757) 428-3045
Email address: blackirisflorist@gmail.com
Street address: 701 Lynnhaven Pkwy., Suite C-23,
Lynnhaven Mall (adjacent to T-Mobile), Virginia Beach, VA 23452

Black Iris Florist window display photo
Black Iris Florist arrangement of colored roses

After working for 34 years in the floral wedding business, Todd Wadsworth certainly knows the floral industry and what it takes to succeed. His skills were learned at college and this is something he recommends to any budding entrepreneur. “Go to school to learn as much as you can about your trade. Work for a business like the same trade as the one you’re trying to learn and have plenty of money behind you!”

He also realizes though, that no matter how much you learn your craft, trends can change in any industry, especially since the inception of the Internet.

He’s seen this first-hand through his full-service florist and gift business, Black Iris Florist. He opened the business in 2003, focusing on events and weddings.

With so many challenges related to pandemic restrictions on events and gatherings, they are offering more retail services such as Fudge from The Fudge Factory and hand-delivered, custom crafted flower delivery 7-days a week. Fortunately, building more retail into their business plan was a long-term goal that Todd had been working on prior to the pandemic.

“There’s no other feeling of seeing your goals met,” Todd responded, when asked what the best part about owning his own business.

Black Iris Florist photo of flowers in window
Black Iris Florist flower arrangement pinks and whites