Create/Captivate has had some significant triumphs over the past several years, but they are most proud that they are not a cookie cutter agency. “We don’t think that every business HAS to have any type of particular service or combination of services. We work with our clients where they are at, with what they’ve got and (hopefully) their sales increase and they can afford more of our services as time goes on. We pour our collective hearts and souls into our work and create something unique to each client.”
What advice would you have for others starting their own business? “Just start. Jump in, get messy with it and learn from your mistakes. It doesn’t have to be perfect or impeccably done. It’s better to be done than incomplete but potentially perfect. Even if you fail miserably and your business doesn’t survive very long, you have done something that the average person is too scared to try and that should be celebrated!”
Remote work has been a part of our operation for years so we have experienced a relatively easy adaptation to our new circumstances, thankfully. The only true ‘pivot’ we have had to make would be that now all consults are held via Zoom video chat and our BizTools workshops are all presented in webinar format for free. We are still streaming our 5 Minute(ish) FriYAY videos on Facebook each week and have adapted our content to revolve around topics relevant to our current situation with the Coronavirus pandemic.
Create/Captivate Digital Marketing
Kaycee J. McCoy, Owner
318 W. 21st Street
Norfolk, VA 23517