Member Spotlight: Domestic Divas

domesticdivaslogo_webDomestic Divas was founded in August of 2011, when proprietor, Heather Herrick relocated to Virginia Beach from Ohio. Domestic Divas provides a cleaning plan tailored to fit all needs. Whether it is weekly, biweekly, monthly services, seasonal cleaning, or event prep, their service ensures your valuable spare time is spent doing other things besides cleaning! Domestic Divas operates out of Hampton Roads and services Virginia Beach, Norfolk, & Chesapeake.

heather-herrick_headshot_domesticdivasTheir sister company, House Keeping by Heather & Company, was founded in 2005 in Ohio when the owner, Heather Herrick, lost her accounting job due to a local corporation closing. As a single mom of a kindergartener, Heather started cleaning homes to earn cash. Within a few months of cleaning she went from just a few clients to almost twenty, leading her to research opening a cleaning business.

Already having education in business management as well as experience in accounting and human resources, Heather reached out to several business professionals to help make her vision a reality! With the proper people in place, an accountant, attorney, and insurance agent, Heather hired her first team member (which has grown to a total of 35) and has led both teams in the quest for world domination ever since, one clean home at a time!

Domestic Divas became a reality as a second company when Heather faced the sudden loss of a loved one, and found herself in a dark place. She felt the need for a change of scenery, and is a workaholic by nature, so the endeavor of another company in another state was a welcome challenge! Having traveled to the Hampton Roads area often to visit family over the past two decades, Heather knew the area offered economic stability, growing infrastructure, plus a wonderful business climate (and pleasant climate overall!)

The nature of getting each company up and running was totally different. Heather initially split her time with the Divas startup while continuing to run the Ohio company. Like siblings, each one presented different challenges and learning curves! Domestic Divas saw challenges such as team building and quality control, as well as being an active contributor to the community. Once these challenges were identified, Heather worked hand in hand with her team to adapt and overcome! Some of Divas’ greatest successes are simply the stories of how they’ve empowered their staff!

domesticdiva_freehousecleaningvoucherDomestic Divas is also a member of the Cleaning for a Reason Foundation, which serves as an avenue for Divas to donate cleaning services to any woman being treated for any type of cancer. They are very proud of this affiliation, and have helped over thirty women during the difficult prognosis and treatment of this terrible disease. You can learn more at

As Heather states, “The best part of owning my own business is the flexibility I have to create my own working hours, spend time with family, and helping others do the same. One challenge in particular was realizing that in order to change and grow, I needed to delegate!”

“With the right people in place, and with the correct leadership tools, I’ve been able to raise this “brainchild” into a responsible teenager. Never stop offering generous praise to your team, don’t stop your willingness to be in the trenches, always be accountable with areas of improvement, and OWN IT. Own the good, the fun, the bad, and the crazy! Own it and run with it! You will work harder for yourself than anyone else, and that’s totally cool. It’s what entrepreneurs do!!”

Contact Heather at (757) 407-1097.