Vy Do has faced many challenges on the journey to opening her first brick-and-mortar store in December 2020. Her business, Pixelated Boutique, is a beach-inspired, modern bohemian store, with a pinch of eclectic clothing, accessories, gift and goods.
COVID-19 changed her course in so many ways prior to launch. It forced her to focus on the e-commerce aspect rather than on her main focus, local pop-ups. She had a lot of exciting ideas and events planned out but when everything shut down, her online store, which had only been established for a couple months (in November 2019), was the only stream of income.