In March of 2020 Mary launched her business, Yōō Clean LLC. She wanted to set an example for her daughter, Kylie, that you can be a strong independent woman and reach for your dreams. Although she knew it would be a struggle; she also knew if she was passionate and true to herself, she could make it work.
She participated in one farmer’s market before the whole country shut down due to COVID-19. At that point, she decided to focus on e-commerce. She created a website and set up Facebook shopping and offered “friendship bundles” (a bottle of Lemon All Purpose Cleaner paired with a room freshener) which ended up being a big hit for gifts. She also started offering free porch delivery for local orders.
Unfortunately, due to the pandemic, Mary was faced with two major challenges. First, increasing the awareness of Yōō Clean products to grow online sales. Secondly, sourcing affordable, yet quality, packaging for her products. To help deal with these challenges, Mary has been investing in marketing, exploring popups, and wholesaling to help increase her exposure. She is also continuously researching and testing packaging to find the best fit.