Her biggest challenges when starting out were finding clients and defining her niche as a coach. “I eventually hired a branding expert and a marketing specialist that turned everything around for me.
“I’ve learned that you should hire out what you don’t do well. I wish I had understood the difference between marketing a product and a service. That is so obvious now! My jewelry was a product, but my coaching is a service. Women will tell others about where to buy my earrings but are more private about telling someone that I’m their coach.”
When asked what advice she would give to fellow entrepreneurs, she said, “Everyone has advice, but ultimately listen to your own voice when making decisions. Pay attention to what’s not working and be curious about solutions. Sometimes you have to take a risk to get to where you want to be. Get outside of your comfort zone! Pace yourself, you’ll get there!”
Throughout the past two decades she has also served on multiple non-profit boards. She has done everything from writing grants for the Harp Club to serving as the Secretary for the Williamsburg Area Arts Commission. Reimers Cristol has lived in her community for 23 years and attends lots of local networking and social events.
Rebecca doesn’t rest on her laurels though. Her plans for the future include offering retreats in relaxing and beautiful locations, like the beach or mountains! That’s something that we could all use!
Contact Rebecca Reimers Cristol at:
Rebecca, Life Balance Coach
201 Penniman Rd, Ste J, Williamsburg, 23185