1609, 2021

Guest Blog: How to Determine Successful Marketing

September 16th, 2021|Guest Blog Posts|

As marketers, we’re always updating and perfecting our campaigns. But, the big question is… what does a successful marketing campaign look like? If you’ve recently completed a campaign and it didn’t go as expected,  here are some tips and guides on things to improve on for your next campaign. Defining Your

1609, 2021

Member Spotlight: The Rooted Hook

September 16th, 2021|Member Spotlight|

After being involved in her father’s medical care while he battled brain cancer, Nicole Law created The Rooted Hook as a platform for the modern individual to find education, support, and inspiration to cultivate a happy and healthy life. Her dad’s battle with cancer led her to believe

1509, 2021

Retail Pulse survey results: Local retailers remain confident despite rising COVID-19 cases, supply chain issues, and labor shortages

September 15th, 2021|Economy, Press Releases, Research, Retail Trends|

NORFOLK, VA. (September 15, 2021) – Recovery is slow, confidence is good but not great, and key issues such as increase in COVID cases, labor shortages, and supply chain holdups, continue to impact sales for local retailers, restaurants, and services, the latest Retail Pulse report from Retail Alliance states. “In

709, 2021

Marketing Terminology

September 7th, 2021|Guest Blog Posts, Marketing|

If you’ve ever felt stumped on the difference between likes and followers or wondered what reach and impressions tell you about your content, this guest blog post by Germono Advertising Company will help put all the pieces together for you! There are so many marketing and social media terms that

309, 2021

Member Spotlight: VA Peninsula Media

September 3rd, 2021|Member Spotlight|

When veteran journalist Susan Śmigielski Acker noticed that magazines based on the Southside don’t cover much on the Peninsula, she decided it was time to take her 16 years of freelance experience and create her own magazine that highlighted all the area has to offer. Currently,

3108, 2021

Virginia Health and Safety Codes Board Adopt Changes to the COVID-19 Permanent Standard

August 31st, 2021|Advocacy, Press Releases, Public Policy|

Last week the Virginia Health and Safety Codes Board voted to adopt changes to the COVID-19 Permanent Standard. Virginia Retail Federation, along with the Virginia Business Coalition, strongly advocated that the board repeal the Permanent Standard and remove the static regulatory burden in Virginia; and secondly, if the board chose

1908, 2021

Member Spotlight: Gangsta Dog

August 19th, 2021|Member Spotlight|

Talking over drinks one night, Gary Hughes and his wife decided they wanted to open their own business. There was just one question. What was the business going to be? When Gary went to a Christmas cookie decorating class in place of his daughter, he had no idea

1808, 2021

SBA COVID-19 Loan Programs Still Available

August 18th, 2021|Business Management|

VASBDC Access to Capital Advisor: "The number of SBA loan and/or grant programs continues to shrink with the summer heat. PPP and RRF are no longer available and SVOG closes Friday night. This leaves the COVID EIDL and attendant Targeted and Supplemental Advances as the sole remaining programs available. The

1008, 2021

Member Spotlight: M&E Towing

August 10th, 2021|Member Spotlight|

As a new business, M&E Towing and Auto has found that word of mouth has been their most successful tactic for getting customers into their shop. In addition, they offer excellent customer service. Not only do they tell their customers what is wrong with their vehicle, but they

308, 2021

Prepare for Virginia’s 2021 Sales Tax Holiday

August 3rd, 2021|Advocacy|

Virginia’s annual three-day tax holiday is set to begin on Friday, August 6 and run until Sunday, August 8. During the tax holiday, consumers may buy qualifying school supplies, clothing, footwear, hurricane and emergency preparedness items, and Energy StarTM and WaterSenseTM products without paying tax. With retail predictions strong for the back

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