ATTRACTING CUSTOMERS TO BRICK & MORTAR STORES
Digital advertising is clearly the focus for local retailers this holiday season as they try to compete with larger big-box retailers and online giants. It is a crowded channel, but many believe it to be an affordable option to attract more customers to their store. Email marketing is also a strong option for 40 percent of retailers and 26 percent hope that customers will remember them and pay a return visit to their store.
Nearly a quarter still use traditional advertising channels such as television, print and radio but less are using direct mail and coupons or making phone calls.