Retail Alliance

Retail Alliance is committed to strengthening the retail community by championing for our members’ success, educating them and their peers, and building lasting relationships far beyond membership.

The Retail Alliance is a non-profit trade association serving the interests of local retailers in Hampton Roads since 1903. We promote and support the healthy growth of retail businesses and trade through our signature programs: STRIVE educational workshops, Retail Alliance Foundation, Virginia Retail Federation legislative lobbying and industry advocacy, LOVEVA Buy Local rewards program, plus many other discounts and member benefits.

We promise to provide our retail and business partners with dependable, responsive, and uncompromising products and service. We build alliances within the retail community, with vendors, industry and community leaders, and allied businesses for the success of our retail members.

Retailer of the Year Awards

Since 2008, Retail Alliance has held the Retailer of the Year (ROTY) awards for Hampton Roads’ retailers. The ROTY awards ceremony is our signature event to recognize excellence in retail while honoring Retail Alliance members who demonstrate the very best in product quality, customer service, and community involvement.

Over 25 awards handed out to Retail Alliance members (with our members doing the voting!). This is in addition to the overall Retailer of the Year and the LOVEVA Community Builder Award. We will also celebrate the Lifetime Achievement Award winner by honoring their many years in business and their contributions to the Hampton Roads community

28 awards are presented at an awards ceremony on Facebook Live, apart from Lifetime Achievement Award winner, who will be announced prior.

Award Listing

  • Overall Retailer of the Year Award Winner
  • Lifetime Achievement Award Recipient
  • LOVEVA Community Builder Award
  • Automotive ROTY
  • Bookstore/Comics ROTY
  • Brewery/Winery/Distillery ROTY
  • Building and/or Garden Supplies ROTY
  • Clothing & Accessories ROTY
  • Coffee Shop/Café ROTY
  • Co-Working Space ROTY
  • Entertainment ROTY
  • Finance ROTY
  • Furniture ROTY
  • Gift Shop/Artisan Market ROTY
  • Home Improvement ROTY
  • Hospitality & Travel ROTY
  • Jeweler ROTY
  • Media & Marketing ROTY
  • Medical or Vision ROTY
  • Non-Profit ROTY
  • Personal Care/Beauty ROTY
  • Pet/Animal Supplies ROTY
  • Printing/Awards/Engraving/Signage ROTY
  • Professional Service ROTY
  • Realty ROTY
  • Resale/Consignment/Antique ROTY
  • Restaurant ROTY
  • Specialty Artist ROTY
  • Specialty Food & Beverage ROTY
  • Specialty Retail ROTY
  • Wellness/Fitness ROTY

Previous Award Winners (2019)

  • Kelsick Specialty Market – Overall Retailer of the Year Award Winner
  • Norma Dorey (Changes City Spa/Jake’s Place) – Lifetime Achievement Award Winner
  • East Beach Urgent Care – Service Award Winner – Up & Comer
  • Alkaline – Restaurant Award Winner – Up & Comer
  • Hummingbird Macarons – Restaurant Award Winner (Southside)
  • Viking Burger – Restaurant Award Winner (Peninsula)
  • Mom & Me Boutique – Retail Award Winner (Southside)
  • Hickory Trading Company – Retail Award Winner – Up & Comer
  • Smith’s Florist & Gift Shoppe – Retail Award Winner (Peninsula)
  • Beach Gold Assay – Service Award Winner (Southside)
  • Williamsburg Salt Spa – Award Winner (Peninsula)
  • Perfectly Natural Soap – LOVEVA Award Winner

  • A & G Automotive Sales
  • Bryant Motorsports Automotive Sales
  • Buggy Bathe Automotive Wash
  • Charles Barker’s Lexus Of Virginia Beach
  • Coastal Breeze Carwash
  • Courtesy Automotive Sales
  • Day’s Automotive & RV
  • Dellinger’s Tire and Auto
  • Dodd RV
  • Drive 1
  • East Coast Truck & Trailer Sales
  • First Team Honda
  • First Team Toyota
  • Gloucester Viking Automotive
  • Greenbrier Dodge
  • Hampton Chevrolet/Mazda
  • Hop’s Place
  • Little Joe’s Automotives
  • Mike Duman Automotive Sales
  • Powers Auto Parts
  • RNR Tire Express
  • Smithfield Detailing & Pressure Washing
  • Speedy Automotive Service/NAPA Automotive Care Center
  • Starr Motors
  • Book Owl Books
  • Jersey’s Cards & Comics
  • Prince Books
  • 8 Shires Coloniale Distillery
  • Capstan Bar Brewing Company
  • Gloucester Brewing Company
  • The Virginia Beer Company
  • Ace Peninsula Hardware
  • Countryside Gardens
  • Custom Vinyl Products Windows & Doors
  • Eggleston Garden Center
  • Hampton Roads Water Gardens
  • McDonald Garden Center
  • Norva Plastics
  • Patrick & Sons Hardware
  • Taylor’s Do It Center
  • ABLE by Amanda Campbell
  • Aquawear
  • Beyond Main
  • D.A.V. Thrift Stores
  • Dressology
  • Frances Kahn
  • Hang-Ups Boutique
  • Lorena’s Boutique
  • Ocean Palm
  • Philip Michael Fashion for Men
  • Sew Personal Boutique
  • Stark & Legum
  • The Full Cup
  • The Silver Box
  • Yolanda’s
  • Canvas Coffee House
  • Coaster Coffee
  • Column 15 Coffee
  • Cure Coffeehouse
  • Gather Cafe
  • Hickory Trading Company
  • JoJack’s Cafe
  • King of Clubs Brewing Coffee Co.
  • LA Brioche
  • MOMO’s Cafe
  • Persnickety Crane Cafe
  • Taxus Street Coffee
  • Gather – Newport News
  • Gather Norfolk
  • Work/Place @ E-Commerce Center of Hampton 
  • Work/Place @ Oyster Point
  • Cinema Cafe
  • Commodore Theatre
  • Country Bootleggers Dance Studio
  • East Beach Catering & Event Planning
  • Escape Room Virginia Beach
  • Event Planning by Gigi M
  • Marianne Linen & Equipment Rental
  • Mixxstar DJs
  • Norfolk Admirals
  • Norfolk Tides
  • Peninsula Pilots
  • Pivot Dance Center
  • Play A Round Family Fun Center
  • The Nature Bus
  • The Neon House
  • Beach Commercial Finance
  • Beach Municipal Federal Credit Union
  • ChaNJe Money Matters
  • Cyprus Finance
  • Dollar Bank
  • Fagan Insurance & Financial Services
  • First Command Financial Services 
  • Fulton Bank
  • Gwendolyn Burnett – LegalShield 
  • Inspire You Agency, Five Rings Financial
  • Johnson Collections
  • Metropolitan Church Federal Credit Union
  • MWM Investments
  • NAE Federal Credit Union
  • Old Point National Bank 
  • Payday Payroll
  • Petersburg Federal Reform Credit Union
  • Pixel Financial Group
  • Planters Federal Credit Union
  • Prime Care Credit Union
  • Rob Self NYLIFE Securities
  • Sonabank
  • Southern Bank
  • Summs Skip & Collateral Solutions
  • Tidewater Credit Services
  • TowneBank
  • Vestalyze
  • Virginia Beach Schools Federal Credit Union
  • Wealth Enhancement Group
  • Decorum of Virginia
  • Esprit Decor
  • The Industrial Cottage
  • Willis Furniture
  • 3 Little Black Birds
  • Atlantic Wildfowl Heritage Museum
  • Auntie M’s American Cottage
  • Best of Friends Gift Shop
  • Chrysler Museum of Art Gift Shop
  • Cottage LunaSea
  • Embroidery & Print House
  • Finley’s General Store
  • Garden Gazebo
  • Mad Hatter Studio
  • Mary Barnett’s
  • Shore Gallery & Design
  • Smith’s Florist & Gift Shoppe
  • Texture
  • The Christmas Store
  • The Creative Wedge
  • The Virginia Store
  • Topiaries
  • Aqua Leisure Pools
  • Atlantic Plumbing Heating & Air Conditioning
  • Bailey Parker Construction Corp
  • BrightView Landscape Services
  • Carpet Direct Virginia
  • Cherry Carpet
  • Cooper’s Landscape Management
  • Crystal Clear Pools
  • Dominion Floor Covering
  • Dran’s Heating & A/C
  • Exterior Source
  • Kathy Knack Interior Designs
  • Larry’s Plumbing
  • Lindsey Brothers
  • Matt Keane Design
  • Meme G Home Designs
  • Moonefield Interiors
  • Oasis Home Spaces
  • Russell’s Heating and Cooling
  • Rye’s Flooring
  • Sligh Plumbing & Heating Co
  • Smith & Keene
  • Steelmasters Building
  • Unclaimed Freight Company
  • Unusual Designs
  • Dream Vacations Let’s Pack and Go
  • Dreams by Design
  • Expedia Cruise Ship Centers Virginia Beach
  • Hampton Marina Hotel 
  • Marl Inn Bed and Breakfast
  • Adele Diamond
  • Beach Gold Assay
  • BeJeweled
  • Boyer’s Diamonds
  • Hauser’s Jewelers
  • Hilton Village Goldsmith
  • Hola Bonita Designs
  • KKennedyDesigns
  • Long Jewelers
  • Mark Friedman’s Custom Jewelers
  • Nunez Fine Jewelers
  • Simply Unique Jewelry
  • T Watch & Jewelry Fast Repair
  • Centric Communications
  • Cheryl Tan Media
  • Ciniva
  • Cox Media
  • Create/Captivate
  • Enso Media Firm
  • Erica Rice Digital Consulting 
  • Fully Promoted
  • Germono Advertising Company
  • Hotevent.co
  • Moxie Design
  • Sinclair Communications
  • Studio Center
  • TechArk Solutions
  • Valpak
  • VistaGraphics
  • WNOR WAFX
  • WSKY – SKY4 TV
  • Bayview SRC Pharmacy
  • Drs. Morris & Taylor
  • East Beach Urgent Care
  • Eye To Eye Optical
  • Hello Baby! 3D/4D Ultrasound
  • James A. Burden & Associates
  • Lombart Instrument
  • Walnut Hill Pharmacy
  • Williamsburg Drug Company
  • Ability Center of Virginia
  • Atlantic Wildfowl Heritage Museum
  • Children’s Health Investment Program (CHIP)
  • Coliseum Central Business Improvement District
  • Community Knights Inc.
  • Downtown Hampton Development Partnership
  • ECHO Now
  • Eggleston Services
  • Gloucester Main Street Preservation Trust
  • Jazz Legacy Foundation
  • SCORE Hampton Roads Chapter 60
  • Survivor Venture
  • The King’s Daughters
  • Troopster Care Packs
  • 4th Generation A Mobile Luxury Barber Shop
  • All About U
  • Blown Away Salon
  • Body Balance Wellness Center
  • Changes City Spa
  • Heart Felt Touch Massage Therapy
  • Illuminate Beauty Boutique
  • IvyGlam Beauty Bar/Academy
  • Jimmy & Mary’s Authentic Body Care
  • Ocean View Hair Color Studio
  • Plaza Barber Shop
  • Shine Hair Designs
  • Split Enz Salon
  • The Beauty Tree Spa
  • Williamsburg Salt Spa
  • Care-A-Lot Pet Supply
  • Jamestown Feed & Seed
  • Muddy Paws
  • The Grooming Gallery
  • Wild Birds Unlimited Nature Shop
  • Beach Engraving
  • Clean Cut Graphics
  • Colley Avenue Copies
  • Fleet Printing
  • G & W Awards by Allogram South
  • Grafik Trenz
  • Hampton Roads Engraving /Studio 3300
  • image360
  • Norfolk Printing Company
  • Professional Printing Center
  • Altor/50
  • Arvon Staffing
  • Atlas Recovery
  • Beskin – Divers Insurance Group
  • Beyond
  • BizConnect Hampton Roads
  • Burks’ Bookkeeping & Tax Services
  • Cartridge Man
  • Cavanaugh, Nelson & Co
  • Clean Air Solutions
  • Cleaning Cents
  • Cloud9 VolP
  • Cooper Hurley Injury Lawyers
  • Domestic Divas
  • Focal Point Coaching
  • Innovative Capital Strategies
  • Insurance Specialists of Virginia
  • Interstate Cash Register
  • John C. King and Associates
  • Johns Brothers Security
  • Mills Marina
  • MOR Consulting Services
  • OneSource, Inc
  • Rebecca, Life Balance Coach
  • Red Hawk Strategic Solutions
  • Reliance Services
  • Retail Inventory Solutions
  • Retriever Merchant Solutions
  • Sandler Training
  • Saunders Supply
  • Security 101
  • SERVPRO of Virginia Beach & Oceana/Dam Neck
  • Shop Talk
  • Smink, Thomas & Associates
  • Sykes, Bourdon, Ahern & Levy
  • Synapse
  • Synergy By Design HR Consulting
  • SYNTECH
  • The Barter Authority
  • The Flying Locksmiths
  • Village Cleaners   
  • Ware Insurance
  • Willcox & Savage
  • Wolcott Rivers Gates
  • York River Business Advisors
  • B & J Leasing
  • Bridgeport Suffolk (Beco)
  • C & F Properties L.C. Glensheallah Apts and Colonial Manor Apts
  • Cape Construction Company
  • Councill Realty & Management
  • Cross Management
  • Emerald Quay
  • Green Tree Apartments
  • Harvey Lindsay
  • Heritage Realty
  • Hillpoint Woods Apartments
  • Hutcheson Realty
  • Jackie Thomas Real Estate
  • Kline Realty & Insurance Agency
  • McLeskey & Associates
  • Oak Grove Associates
  • Potter & Company
  • Re/Max Alliance
  • Reborn Properties
  • RLG Management
  • S.L. Nusbaum & Co
  • Siebert Realty
  • The Gifford Management Group
  • The Property Shoppe Company
  • The Runnymede Corporation
  • Trish Fritz, Realtor
  • Act II
  • Carol’s Corner Home Goods and More
  • Clothes Mentor Newport News
  • Clothes Mentor North Suffolk
  • Clothes Mentor Virginia Beach
  • Cozy Cottage
  • D.A.V. Thrift Stores
  • Goodwill of Central and Coastal Virginia
  • Hope House Thrift Shop
  • Mint Julep
  • Once Upon A Child Newport News
  • Once Upon A Child Virginia Beach
  • Plato’s Closet
  • The Union Mission
  • Uncle B’s Toys & Collectables
  • Way Back Yonder Antiques
  • Worth The Wait
  • Baked Bistro
  • Brick Anchor Brew House
  • City Deli
  • Fish & Slips Marina Raw Bar & Grill
  • Gourmet Gang
  • Grunow’s Kitchen
  • Indulge Bakery & Bistro
  • Mannino’s Italian Bistro
  • No Frill Bar and Grill
  • Pirate’s Cove Restaurant
  • Press 626
  • Saladworks VA Beach-Hilltop
  • Sanctuary-Tacos
  • Small’s Restaurant & Catering Company
  • Smoke BBQ Restaurant & Bar
  • Southern Eats Restaurant
  • Sweet Tooth Cafe and Bakery
  • Sweetwater Cuisine
  • Taste
  • The Cockeyed Rooster Cafe
  • The Dirty Buffalo
  • The Pizza Shop
  • Venture Kitchen & Bar
  • Wharf Hill Brewing Company
  • Bob Harper Portraits
  • Coast DIY Bar
  • Colonial Folk Art
  • Cute Clickz
  • Murawski Photography
  • ProMedia Video Services
  • Squared Away Entertainment
  • Virginia Peninsula Photography
  • Alkalicious Cold Pressed Juice Bar
  • Allure Bakery
  • Amazing Glazed
  • Carrie’s Cakes & Confections
  • Crystal Palate Wine & Gourmet
  • Gelati Celesti Ice Cream
  • Glazed Doughnuts
  • Hummingbird Macarons & Desserts
  • Kelsick Specialty Market
  • Northern Neck Popcorn Bag
  • Nothing Bundt Cakes
  • Pownd Cakes by Jen
  • Red Mushroom Brewing
  • Savor the Olive
  • Scratch Bakery
  • Smithfield Ice Cream Parlor 
  • Sunny Snacks Organics
  • The Peanut Shop of Williamsburg
  • The Royal Chocolate
  • Virginia Gourmet
  • Westside Produce & Provisions
  • Bob’s Gun Shop
  • Boxes Plus/Flag Center of Virginia
  • Cartridge Man
  • Eco Maniac Company
  • Glory & Grace Silks
  • Great Outdoor Provision Co.
  • Hamilton Perkins Collection
  • Harygul’s Costume Planet
  • Heritage Natural Market
  • Hollomon & Brown Funeral Home
  • Imagine Art Gallery
  • Mom and Me Boutique
  • Parklawn-Wood Funeral Home
  • Perfectly Natural Soap
  • Phoebus Auction Gallery
  • Precise Portions
  • Purely Sunnah
  • Siren Skate Shop
  • Southern States
  • Tidewater Retail Group
  • Emerson’s of Norfolk
  • Village Bicycles
  • Woodcraft of Virginia Beach/Norfolk
  • Ace’s Nutrition
  • C.A. & J. Farm
  • Center for Weight Loss Success
  • Gloucester Family YMCA
  • Logic Fitness Club 
  • Nuleeu Nutrition and Wellness
  • Pure Barre – Newport News
  • True Found Wellness
How Are Awards Judged

Each and every Retail Alliance member will be the judges for the ROTY winners this year. Voting will be done via a link emailed individually to every Retail Alliance member on July 6. Each member will be asked to select their top 2-4 (depending on the size of the nomination pool) choices in each category that they feel should be recognized. If a voter does not feel confident in voting for a particular category, they have the option to skip it. Voting is limited to once per member.

Voters should refer to the purpose of ROTY when making their decisions.

“The ROTY awards recognize excellence in retailing while honoring merchants across retail and restaurant categories who demonstrate the very best in product quality, customer service & experience, and community involvement.”

Q: Is there any cost associated with accepting the nomination?

A: No, the nomination process is free of charge.

Q: How are businesses nominated for Retailer of the Year 2020?

A: All Retail Alliance members who fit the criteria are automatically nominated.

Q: How will winners be determined?

A: Each Retail Alliance member will be allowed to vote once in each category. Members will select from the list of nominations their top three (rank order). Retail Alliance will calculate the winners based on their average score.

Q: How & when are winners announced?

A: Winners are announced on Facebook Live at a date to be announced. The only winner announced prior to the event is the Lifetime Achievement Award winner.

Q. What do winners receive?

A: Winners receive a banner and plaque to display at their business location as well as bragging rights! There will also be publicity of the winners to the media and through social media channels.