January 2019, Norfolk, Va. – Local retail had a mixed holiday season in 2019, according to Retail Alliance’s Retail Pulse holiday survey.
58 per cent of brick-and-mortar retailers throughout Hampton Roads reported an increase in sales compared to the same time last year.
“Close to 20 percent had a strong performance during the holiday season,” commented Ray Mattes, President/CEO of Retail Alliance, “with an increase of 15+ percent in sales.”
“What we are seeing, though, is a divide among retailers,” he continued. The divide is getting wider among those that can afford to invest in marketing online, streamlining their inventory, creating a destination, recruiting external resource, and providing out-of-this world customer service, and those that cannot.”
“This is certainly a concern for local retailers who have a lack of resources to invest in those areas, which is why we address these needs through our Center for Retail Excellence, where we teach local retailers how to compete on a national level,” he said.
The Retail Pulse survey, conducted annually by Retail Alliance, the Hampton Roads’ merchants association, gathers post-holiday statistics of local stores, asking questions relating to retail sales (in-store and online), foot traffic, and most significant holiday challenges.