Shift Your Shopping – Buy local first throughout the holidays and win!

finalloveva_colorlogo_lgerpoweredbylargerRetail Alliance’s Be A Local LOVEVA program features a downloadable app and rewards shoppers for buying local in Hampton Roads.  Since its launch in 2014, the LOVEVA app has helped change the landscape for our region’s independent retailers. What started as a grassroots campaign, the program has grown to include hundreds of retailers and serve over fourteen thousand shoppers.shiftyourshopping_iconimagery

And this Holiday season, we remain as committed as ever to buying local. On Small Business Saturday we launched our  “Shift Your Shopping” competition. The campaign will reward 5 LOVEVA users with a $50 gift card to the LOVEVA business of their choice.  The initiative will run through December 31st, encouraging shoppers to buy their Christmas gifts locally.

With a diverse array of retailers to choose from, shoppers can buy for their families, friends and even their pets! To find a complete list of Be A Local LOVEVA business, download the app or go to

Rules of entry: Purchases must be made between November 28 and December 31, 2016.  To qualify, an individual must use the LOVEVA app and earn 10 hearts (=1 reward) during the campaign. Winners will be chosen at random and notified via email on Wednesday January 4, 2017 before 12:00PM.