Retail Alliance has re-launched our STRIVE workshops in a brand-new format! STRIVE workshops will now be available in-person and via live stream. In these one-hour workshops, you’ll walk away with at least three to-dos you can implement immediately in your business on various trending topics. We’re kicking off the new year with a workshop titled, “Digital Marketing 101”, led by Courtenay Roy, Digital Marketing Specialist at Pilot Media. This workshop will consist of a high-level overview on how to establish and own your brand digitally through Google listings, social media, and more.

STRIVE workshops are at no cost to Retail Alliance members ($35 for non-members). We encourage you to take advantage of this great opportunity, whether it be for yourself or sharing with staff, co-workers, and any others you feel would benefit from this or future workshops.
Speaker Bio: A 2002 graduate of the University of Notre Dame of Maryland, as a student, Courtenay was selected by one of her professors to intern with the Baltimore Sun. Subsequently hired full time, she pioneered the Digital Marketing Department at the Sun. In 2015, she was a welcome addition to the Virginian Pilot where she continues to assist in the burgeoning growth of Digital Advertising. Passionate about driving quantitative results, she has a long history with Google search and analytic certifications. At Pilot Media, she provides custom, strategic digital plans which include: SEO, SEM, Social, Display, Mobile, Video, Website Development and more! Another part of her role is digital presentations and training for internal employees as well as Pilot Media’s clients.

A link will be sent to all attendees after the workshop for on-demand access to the recording of the presentation.

2018 STRIVE Workshop Schedule & Topics

Wednesday, Feb 21: Digital Marketing 201

Wednesday, Mar 21: Website Development

Wednesday, Apr 18: Social Media

Wednesday, May 16: Selling Online

Wednesday, Jun 20: Advocacy

Wednesday, Jul 18: Google AdWords Express

Wednesday, Aug 15: Video Marketing

Wednesday, Sep 19: Email Marketing

Wednesday, Oct 17: Advertising

Wednesday, Nov 21: Public Relations 101