“Champion Brewery” has a nice ring to it, and that’s just what Beer52 — a United Kingdom based craft beer cultivation and subscription organization that serves thousands of international brews annually throughout the UK — has named The Virginia Beer Company.
There is no secret that Williamsburg’s Virginia Beer Co. loves sharing beers & cheers abroad. Since opening in 2016, the brewery has been working closely with the Virginia Department of Agriculture and Consumer Services, the Virginia Economic Development Partnership, and the Brewers Association‘s EDP to bring the flavors of Williamsburg to Europe, Asia, South America, Australia, New Zealand, and the United Kingdom.
“Earlier this year we teamed with the folks at Beer52 to participate in a Virginia-themed selection of beers made available for home delivery across the UK,” notes VBC Co-Founder Chris Smith. “And it turned out that Beer52 and their customers really liked what we delivered…because they asked us to send even more beer for their annual awards box…then more for the holiday advent mailer as well!”
The Virginia Beer Company has been attending beer festivals abroad since 2017, having had an in-person presence at overseas beer festivals such as Craft Beer Rising (UK), BrewLDN (UK), American Craft Beer Experience (Japan), BrauBeviale (Germany), and Beer & Food Attraction (Italy); along with beer served at international festivals such as Great British Beer Festival (UK), Beervana (New Zealand), and Planète Bière (France). The relationship with Beer52 was cultivated with visits by their team to Virginia breweries organized by the Commonwealth of Virginia, as well as additional sampling & networking done in person at the aforementioned beer festivals held in the UK.