As your retail advocates, we wanted to take a minute to remind you about who Virginia Retail Federation (VRF) is and their connection to Retail Alliance.

VRF provides advocacy at the State and Federal level for retailers across the Commonwealth of Virginia; including those retailers that are members of Retail Alliance.

It is the Statewide advocacy arm of Retail Alliance in Hampton Roads and Retail Merchants Association of Greater Richmond, and therefore when you become a member of either of those associations, you also become a member of VRF.
One of the major roles VRF plays is to be the voice of retailers at the Virginia General Assembly. We make sure that the retail perspective is heard on any piece of legislation that could have an impact on the industry. While the current Special Session and the upcoming 2021 General Assembly Session may look a little different than it has in years past, we still make sure the retail voice is heard at any opportunity.

During regular Session, which runs January – February/March, you should receive weekly update emails with a summary of what took place the previous week.

There will also be opportunities to have your individual voice heard when VRF sends out Action Alerts. Action Alerts provide our members the ability to reach out to their legislative representative and let them know how a specific issue impacts their specific business. It is more important than ever for our members to engage in these Action Alerts. If for some reason you are not receiving our emails, please inform Kate Baker at

As you are aware, 2020 has been much different than years past. With the ever-changing Executive Orders and regulations at the State Level and the COVID specific Legislation at the Federal level, you have been receiving a large number of updates from VRF.
We have provided a continuous flow of information throughout the COVID-19 Pandemic, making sure our members are up to date on any changes that could impact their business.

As thing progress, we will continue to provide updates on any major changes of which retailers need to be made aware.
Should you have any questions, please do not hesitate to reach out to your member advisor.