Ambassador Program

During the 45 or 60-day legislative session, Ambassadors receive regular legislative summaries listing the status of bills identified by the Retail Alliance and the Virginia Retail Federation staff as potentially impacting retailers and retailing in Virginia.

Ambassadors also receive, as needed, “action alerts” on particular bills that require immediate attention. A typical action alert describes the bill in question, indicates the position taken by Retail Alliance and the Virginia Retail Federation on the bill, provides talking points to use in communications with legislators, and identifies key legislators to be contacted.

Retail Alliance and the Virginia Retail Federation will provide each Ambassador with a copy of our legislative guidelines and a copy of the legislative directory which includes listings of contact information on legislators, committee assignments, important dates and deadlines, and other useful information about the legislature.

After each session, Ambassadors will receive a copy of our printed Legislative Wrap Up which will include highlights of their involvement during the previous session.

For more information or to sign up to become a Retail Alliance Legislative Ambassador, please contact Kate Baker, Director of Government Affairs, at or at 757-455-9305.