Helping retailers throughout Greater Hampton Roads

The Association is comprised of two divisions: Retail Alliance and Retail Alliance Business Solutions. The Retail Alliance is a 501(c)6 non-profit trade association serving the interests of local retailers in greater Hampton Roads. The organization promotes and supports the healthy growth of retail businesses and trade through education, advocacy and member benefits. Retail Alliance Business Solutions act as sales agents for Equifax and Data Genesis in Virginia. Our goal is to serve as your strategic partner for the success of your business.

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Vote for your favorite LOVEVA business!

Voting Open NOW This year we’re honoring the best LOVEVA business as chosen by YOU! The Local Voice LOVEVA Award is for the business you consider the best in Hampton Roads. It is open to all businesses in the LOVEVA app. Cast your vote for your three favorite LOVEVA businesses from now until May 10th!… [Read More]

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LOVEVA Update: 2016 Plan & New Sweetheart LOVEVA level

Happy New Year LOVEVAs! We sure hope you’ve had a fabulous holiday season. We are excited to share some big news with you regarding LOVEVA modifications for 2016. These changes will help improve the LOVEVA package overall and create a more stable and expanding local first program. We understand it’s a chicken or the egg… [Read More]

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