Helping retailers throughout Greater Hampton Roads

The Association is comprised of two divisions: Retail Alliance and Retail Alliance Business Solutions. The Retail Alliance is a 501(c)6 non-profit trade association serving the interests of local retailers in greater Hampton Roads. The organization promotes and supports the healthy growth of retail businesses and trade through education, advocacy and member benefits. Retail Alliance Business Solutions act as sales agents for Equifax and Data Genesis in Virginia. Our goal is to serve as your strategic partner for the success of your business.

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From Our Blog

Retailer of the Year 2015 color logo

Celebrating our retail superheroes!

We created the Retailer of the Year awards in 2008 to recognize excellence in retailing and to honor merchants who demonstrate the very best in merchandising, customer service and marketing. The overall winner receives the prestigious title of Retailer of the Year at our awards event on May 28th, a prize package worth over $10,000, […]

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Latest News

Jodi Roth photo

Jodi Roth Joins Advocacy Team at Retail Alliance/Virginia Retail Federation

Jodi Roth, a government affairs consultant, has joined the Hampton Roads Retail Alliance and the statewide Virginia Retail Federation (VRF) as a contract representative for the associations’ statewide retail members. Ms. Roth brings over 15 years of government affairs experience to the organizations. She joins the VRF lobbying team of Mary Huffard Kegley, Kate Baker, […]

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