Helping retailers throughout Greater Hampton Roads

The Association is comprised of two divisions: Retail Alliance and Retail Alliance Business Solutions. The Retail Alliance is a 501(c)6 non-profit trade association serving the interests of local retailers in greater Hampton Roads. The organization promotes and supports the healthy growth of retail businesses and trade through education, advocacy and member benefits. Retail Alliance Business Solutions act as sales agents for Equifax and Data Genesis in Virginia. Our goal is to serve as your strategic partner for the success of your business.

From Our Blog


Virginia Celebrates 10th Anniversary of Sales Tax Holiday

Virginia’s Sales Tax Holiday, a landmark bill passed in 2006 by the Virginia General Assembly, will treat consumers to tax-free shopping August 5-7, 2016. The Virginia Retail Federation, the statewide advocacy arm of Hampton Roads’ Retail Alliance and Richmond’s Retail Merchants Association, initiated and garnered support for the original Back-to-School Tax Holiday from the General… [Read More]

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diamond for web

Member Spotlight: Adele Diamond

Chris Lyons is the first to admit, the jewelry industry is a difficult one to break into. Two years of groundwork, including a six-month process to get their online store running, transpired before Adele Diamond opened their retail location in Hilltop Shopping Center in Virginia Beach. Initially, Chris says, “We were hesitant to jump in… [Read More]

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