Premier membership association committed to strengthening the retail community in Hampton Roads

Your retail champion in Hampton Roads

We are committed to strengthening the retail community by championing for your success, educating you and your peers, and building lasting relationships far beyond your membership.

We provide many benefits to our members through education, advocacy, and products & services.

Member Benefits

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MEMBER BENEFITS

Valuable benefits and services designed to help retailers succeed

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EDUCATION AND ENTREPRENEURSHIP

Education and training for aspiring and existing retailers

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ADVOCACY

Using our voice to protect the rights of retailers

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Buy Local

Program and app rewarding consumers for shopping locally

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Upcoming Events

Retail Alliance Holiday Open House & VRF PAC Silent Auction 2019

December 12 @ 4:00 pm - 8:00 pm

Latest News

Local Retailers Report Moderate Sales Outlook for 2019 Holiday Season

Kylie Sibert2019-11-27T17:40:45+00:00November 27th, 2019|Press Releases|

Eight in 10 brick-and-mortar retailers throughout Hampton Roads are heading into the holiday season expecting to increase their sales during this Q.4 make-or-break shopping period. The results of the Retail Pulse survey, conducted annually
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10 Small Business Strategies for Holiday Success

Kylie Sibert2019-10-22T14:40:23+00:00October 14th, 2019|Business Management, E-Commerce, Education, Events, Holiday, Marketing, News Articles|

October is here and soon enough it will be the holiday season! Small business owners should have already thought about how to prepare for this very important season but if you haven’t, or need more
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Member Spotlight: CA&J Farm

Kylie Sibert2019-10-25T20:43:02+00:00September 21st, 2019|Member Spotlight, Retail Companies|

CA & J Farm opened to the public in 2017. Their 5 acre, off-grid capable solar Medicinal Herb & Egg Farm in Mathews County is an example of how you can do big
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