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Your retail champion in Hampton Roads

We are committed to strengthening the retail community by championing for your success, educating you and your peers, and building lasting relationships far beyond your membership.

We provide many benefits to our members through education, advocacy, and products & services.



Valuable benefits and services designed to help retailers succeed



Education and training for aspiring and existing retailers



Using our voice to protect the rights of retailers


Buy Local

Program and app rewarding consumers for shopping locally

Upcoming Events

strive event

Video Marketing STRIVE Workshop

August 15 @ 8:30 am - 9:30 am

RHH Exterior Source EVBrite Cover

Retail Happy Hour: Exterior Source

August 21 @ 6:00 pm - 8:00 pm

Latest News

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Retail Alliance Celebrates 115th Anniversary Milestone

July 13th, 2018|News Articles|

“I’m only the seventh CEO in our 115-year history. I’m very proud of the staff and direction our organization is going. Retail Alliance’s success is attributed to our staff who are passionate about our

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Welcome to the new Retail Alliance website!

July 30th, 2018|Technology|

If you're reading this, then you probably noticed that we have a new website! It seems like yesterday that we launched, what is now our old website, and while it served its purpose at

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Member Spotlight: The Good Feet Store

July 24th, 2018|Member Spotlight, Retail Companies|

Do you know anyone who has walked into a store before and decided to buy it? It doesn’t happen often, but Jonathan Cotten is one of those people. Jonathan Cotten came from a corporate

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We aspire to contribute every day to your success.

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