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The State of Retail

For the second year, Retail Alliance commissioned Main Street America to conduct a major retail study to analyze current sales statistics and retail trends, blending them with national and state findings from Main Street America’s Small Business Survey of nearly 1,000 micro and small brick-and-mortar retailers across the U.S., to provide an in-depth look at the State of Retail in the U.S. and, in particular, Virginia. In response to feedback from last year’s report, we have expanded the study to include three new chapters: AI, Workforce, and Access to Capital. These additions address critical issues that are shaping the future of retail and provide fresh insights into the challenges and opportunities facing our industry. Research was conducted in May 2024.

838 Granby Street
Norfolk, Virginia 23510
United States

757.466.1600

Our Mission:

Championing the individual success of retailers through education, advocacy, and connections.

Our Vision:

Retail Alliance will foster a dynamic and resilient retail economy by tailoring our programs and services to adapt to an ever-evolving retail landscape, resulting in heightened expertise and a thriving retail sector.

DEI Statement

At Retail Alliance, we are committed to fostering a diverse, equitable, and inclusive environment where every member, partner, and employee feels valued and respected. We believe that embracing diversity in all its forms enriches our community and drives innovation and success. Our dedication to equity ensures that everyone has access to the resources and opportunities they need to thrive, while our focus on inclusion guarantees that all voices are heard and celebrated. Together, we are building a retail community that reflects the vibrant diversity of the people we serve.

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