Retail Therapy 2025

Eva DeVirgilis will be our keynote speaker. Eva is a vocal advocate for the empowerment of women and girls globally. She's also an award-winning playwright, actor, and makeup artist who is on a mission to help you own your power and stop saying “Sorry.”

With nearly a million views, her TEDxWomen talk on self-acceptance was named by HER magazine as one of their "Top inspirational TEDtalks to help you change your life."

Kaycee McCoy

Are you ready to turn your social media presence into a powerful business tool? In Boss Moves on Social: Building Influence, Not Just Followers, Kaycee, Co-Owner and Creative Lead of Pawsnickety Pets, will guide you through the art of creating authentic connections that drive real results. This engaging and empowering session will help you move beyond the numbers game and focus on building meaningful influence for your brand. Packed with actionable insights, real-world examples, and interactive moments, this talk is perfect for women entrepreneurs ready to take the lead in their social media strategy and make their mark online.

Bio

Kaycee is the Co-Owner and Creative Lead of Pawsnickety Pets, a holistic pet supply store that has become a cornerstone of the pet-loving community in Norfolk, Virginia. With a unique blend of entrepreneurial spirit and marketing savvy, she has transformed Pawsnickety Pets into more than a store—it’s a trusted resource and gathering place for pet owners who value quality, care, and connection.

Despite opening Pawsnickety during the challenges of the pandemic, Kaycee’s innovative approach to social media and storytelling has fostered loyalty and growth, helping her business stand out in a competitive market. She is a passionate advocate for small businesses and believes that every entrepreneur has the power to become their own best influencer by sharing their story authentically and confidently.

When she’s not strategizing new ways to connect with her audience, Kaycee is empowering others to do the same. Through speaking engagements, community involvement, and hands-on workshops, she shares actionable insights and creative strategies that help business owners turn social media from a chore into a meaningful tool for growth and connection.