Jeraud Marketing Member Spotlight
Watch the Member Spotlight Video below!
From Setback to Success: How Jeraud Norman is Turning Strangers Into Customers
Sometimes, life’s biggest challenges lead us to our true calling. That’s exactly what happened to Jeraud Norman, founder of Jeraud Marketing, a company specializing in AI, automation, and social media campaigns that transform strangers into loyal customers.
But this wasn’t always the plan. In fact, it took a life-altering event to set this journey in motion.
A New Path After the Unexpected
Before stepping into the world of marketing, Jeraud worked at Newport News Shipbuilding and graduated from apprentice school. With a steady job and a career he loved, the future seemed secure—until everything changed in an instant.
Getting hit by an 18-wheeler left him unable to return to work, forcing him to start over. It was a tough reality to face, but one thing kept showing up in his life as he explored alternative career paths: marketing. Instead of dwelling on what was lost, he embraced the opportunity to build something new.
Overcoming Challenges with a Strong ‘Why’
Starting a business with no formal skills in marketing wasn’t easy. But Jeraud knew that determination and dedication could take him anywhere. More than anything, he had a powerful motivator—his two sons. As a single father at the time, failure wasn’t an option. His "why" was clear: build a better future for his children. That relentless drive pushed him past every obstacle.
Creating Real Impact for Businesses and the Community
Since launching Jeraud Marketing, Jeraud has found success not just in growing his own business but in helping other businesses succeed. His biggest accomplishment? Helping companies achieve real, measurable results—not just clicks and likes, but actual profit and ROI.
Beyond the numbers, it’s about the ripple effect. When businesses grow, they support their employees, families, and communities. Seeing that impact is what fuels Jeraud’s passion for marketing every day.
Future Goals: Empowering Business Owners
While Jeraud Marketing continues to offer done-for-you services, the future holds even more. Jeraud’s next mission is to educate business owners so they can take control of their own marketing without relying on agencies. By teaching essential strategies, he hopes to empower entrepreneurs and give them the tools to scale their businesses independently.
Advice for Aspiring Entrepreneurs
For those looking to start their own business, Jeraud’s advice is simple: “If you’re under $1M in revenue, focus on sales and marketing—not a fancy website or other distractions.”
It’s all about what truly moves the needle. Sales and marketing are the lifelines of any business, and too many entrepreneurs waste time on things that don’t drive revenue.
Giving Back to the Community
Success in business is important, but for Jeraud, giving back is just as crucial. He dedicates his time to coaching and mentoring youth through sports and volunteering at local nonprofits that support young people. By investing in the next generation, he hopes to inspire them to overcome obstacles—just like he did.
Turning Setbacks into Success
Jeraud Norman’s journey is a testament to resilience, determination, and the power of finding your ‘why’. What started as an unexpected career shift has turned into a thriving business that not only helps companies grow but also strengthens the community.
And through Jeraud Marketing, he’s proving that with the right mindset and strategy, turning strangers into customers—and setbacks into success—is possible for anyone.