Meet the Board: Jermaine Pettie
Behind every successful organization is a dedicated team of leaders guiding its mission and impact. At Retail Alliance, our Board of Directors plays a crucial role in shaping the future of retail in Virginia, advocating for small businesses, and ensuring our members have the resources they need to thrive. The Board also helps guide our staff to implement our strategic plans and goals.
In our Board Member Spotlight series, we’re introducing you to the passionate individuals who lend their expertise, time, and vision to our organization. Get to know the people working behind the scenes to support and strengthen our retail community.
First up, we’re thrilled to introduce Jermaine Pettie, a dynamic entrepreneur who joined the Retail Alliance Board in February 2025. From launching his first car dealership to owning multiple businesses—Jermaine brings a wealth of experience in retail, business development, and innovation. His passion for entrepreneurship, mentorship, and supporting small businesses makes him a valuable addition to the board.
Let’s dive into our Q&A to learn more about Jermaine’s journey, business philosophy, and vision for the future of retail.
Can you share a little about your professional background and how you got involved in the retail industry?
Starting at a young age, my entrepreneurial spirit is what drove me to start and create my own businesses. My father introduced me to the lifestyle of owning and operating. Here is how I learned the skills to become a car dealer and that ultimately led to owning my first car dealership. The daily tasks and pressure of owning a business gave me the understanding of what is takes to truly be successful in the retail industry.
Today I’m the proud owner of The Food Truck Place LLC., Taste of Coast LLC, Blue Water Brokers LLC, and my newest venture SeaHarbour Distributors LLC. At the same time I’m also partnering with other small business owners in developing the success of their businesses. This allows me to continue to expand my knowledge on various business ideas, plans, and stay diverse within my industry.
What is one piece of business advice that has stuck with you over the years?
From the words of a great mentor, James Wofford “It’s not what you know it’s who you know but it’s what you know that keeps you there”. I assured that I kept my bridges intact while keeping a professional hold on the future of my business.
What inspired you to join the Retail Alliance Board of Directors?
Inspiration to join the Retail Alliance Board of Directors stemmed from a deep passion for supporting local businesses and seeing the retail sector thrive. I believe that by working together, we can help create a stronger, more vibrant retail community that benefits both businesses and consumers. Additionally, I wanted to contribute my skills and experience to an organization that is dedicated to fostering innovation, growth, and sustainability in the retail industry.
Being a part of the Board provides an opportunity to have a meaningful impact on the future of retail in our region, and I am excited to collaborate with like-minded individuals to drive positive change. One person that has been a great example of positive change is my uncle. He has been an inspiration and influencer on my decision to join the board of Directors.
What do you see as the biggest challenge facing retailers today?
One of the biggest challenges facing retailers today is adapting to the rapid pace of digital transformation and the changing consumer behavior driven by technology. Retailers need to find ways to balance profitability with these rising expectations. Increasing operational costs, including wages, shipping, and raw materials, are squeezing profit margins.
How do you like to spend your free time when you’re not working?
Besides enjoying my life with Christ, it’s Fly Eagles Fly! I love to watch professional football and watching my kids compete in sporting events. I enjoy the beauty of the water and take time out on my boat to explore.
What unique insights or contributions do you hope to bring to the retail industry and the Retail Alliance Board?
Along with 20 years of experience, in retail specific expertise unique landscape. With a deep understanding of emerging technologies and consumer trends, I am passionate about creating innovative solutions to enhance small business experiences. I believe the retail industry is moving toward more personalized and seamless experiences, and I can help the Retail Alliance Board identify and integrate technologies that improve client satisfaction and engagement.